We sat down with Jeanette Gibson (@JeanetteG), Sr. Director, Global Social and Digital Media at Cisco to talk about a brand’s journey through the digital world. In our video interview, she shared with us the 5 stages of transformation to reach Digital Nirvana. Credit goes to Ant’s Eye View for the development of this framework. Check it out and if you like the video, please share this blog.
Many thanks to Robert Nucci (@ronucci) and Jennifer Ames (@Jennifer_Ames) of Cisco for the creation of this video. Follow them on Twitter!
Want to meet Jeanette in person? If you’re heading to ad:tech San Francisco tomorrow, be sure to attend her and Julia Mee (@Juliammee), Sr. Director, Global Advertising and Media session on “The New Marketing Mix: Integrating Digital into Traditional and Vice Versa”. Event details: Moscone Center, San Francisco, Tuesday, April 3 between 10:30 and 11:30 am PT.