I presented at the Social Media Strategies Summit last week sharing the steps and process our team has gone through to operationalize social media. I actually did an interview with Cindy Kim late last year for her blog, How to Operationalize Social Media – Cisco Style! which inspired me to formalize what we did into a presentation to share more broadly.
It’s been just over a year now that our centralized social media marketing team has been formed and I am proud of all we have accomplished in that first year. We didn’t just start engaging in social this past year which is what made the challenges for our team greater – Cisco had many enthusiasts and socially engaged teams throughout the organization for 5+ years but all were doing so with very little guidance, governance and collaboration with each other. Within the past year we have put a training program in place, increased collaboration across the company eliminating duplication of efforts, put a social brand in place for Cisco, standardized on social listening and engagement tools, formalized a process to enable the many teams across Cisco in a scalable way, and started a concentrated effort on social media integration among many other things. Here is a copy of the presentation (apologies for the formatting, that was due to the Scribd upload) – enjoy!
UPDATE -- I replaced the Scribd presentation with PowerShow which formatted the slides properly!