Online communities have started to play a large role in business as companies realize they’re a significant channel to stay connected with customers and partners. Community managers now have big shoes to fill while keeping up with all the online communications that occur on these fast-growing and engaging platforms. We’re also seeing how customer communities will increasingly become a new measure of success in the corporate world.
Communities are influencing us to change the way we do business in diverse ways, and we wanted to hear what advanced social media practitioners Dave Gutelius (@gutelius), Chief Social Scientist at JIVE, and Becky Brown (@beckyannbrown), Social Media Marketing Director at Intel, had to say about this topic. Here’s a short video (just over 2 minutes) which relays a few of their key points. Hope you enjoy!