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Gaming Social Awareness

May 3, 2011
at 8:48 am PST

As discussed in this blog gamification is being used to enable health consciousness, engage learners, and drive awareness on a variety of subjects.

Previous blog posts have provided examples of awareness building games:

  • Evoke – This project is the brain child of Jane McGonigal. The goal of this social network game is to help empower young people all over the world, and especially young people in Africa, to come up with creative solutions to our most urgent social problems.
  • Conspiracy for Good – Tim Kring, creator of Heroes, is the master mind behind this project. This is part alternate reality game (ARG), part crowd sourced content, Kring is blurring the lines between reality and fiction to create an interactive story, which encourages users to “live the adventure, read the signs, fight the Bad Guys and make the world a better place in the process.” The goal is attract, motivate and engage the viewers through the game, in order to make real world change with their involvement in the plot.

The most recent example of a game whose aim is to drive social awareness is America 2049. This ARG was created by Breakthrough, a global human rights organization that uses the power of pop culture to advance equality, dignity, and justice. An overview on the game is available via the video below…skip forward to :45 time mark to bypass the text inserts from the press release.

According to Breakthrough:

America 2049 is the first Facebook game to integrate the social networking platform with many other resources, online and off: multimedia and interactive features, historical artifacts, clues planted across the Internet and real-life events at leading cultural institutions nationwide. The games goal is to create awareness around human rights issues such as racial profiling, immigration, cultural pride, and human trafficking.

I personally have been partaking in the America 2049 ARG and have found it to be an excellent example of weaving video content, game mechanics, and physical events to inspire individuals to learn more about human rights issues and most importantly to get involved themselves in to build a better future.

I am sure there are other examples out there and would love to hear about them. Please post a comment and let me know your thoughts on gaming social awareness!

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