More and more companies are starting to integrate innovative social strategies to enhance their efforts of connecting with the outside world. As is the case with all large-scale corporate changes, advancing a company’s social business and ensuring long-term success calls for upper management support.
We sat down with Michael Brito (@britopian) from Edelman, Sheila Jordan (@CiscoSheila) from Cisco, and Jeremiah Owyang (@jowyang) from Altimeter Group to find out what they thought about getting Executives involved with employees’ social pursuits. Hear what they had to say in this short 2-minute video:
How can I learn more about getting Executive support for social media?
Join us at the Ragan Social Media Conference from May 8-9, 2012 to get insiders’ tips from top B2B and B2C companies about how to obtain leadership buy-in and support for social media (event hashtag: #ragancisco). In particular, there will be a session dedicated to “The Social C-Suite: Why Your Company Needs One.” Beth Mansfield (PR Director for CKE Restaurants, Inc.) and Matt Dickman (Executive VP for Social Business Innovation at Weber Shandwick) will cover everything from how to measure your results in a way that the C-suite understands to training, governance and policy regarding getting Executives to commit to social.