While the increasing significance of video is evident, many people are still wondering about how to (best) tap the potential of this communication tool. “Do I need to be in it? Should I make it an interview or a monologue?”
I’ll let you in on a little secret…as much as I love video, I’m also one of those behind-the-scenes kinda gals. I’d much rather play the role of the writer or director than the actor. If you’re like me, your next question is “how can I participate without broadcasting myself to the world?” Fear not, there are plenty of options to choose from:
- The writer: Create the storyline for your video.
- The director: Let other people talk, just edit in the questions on screen. Watch this example from John Chambers.
- The voice artist: If you’re doing an interview-style video, let other people talk, only use your voice to ask the questions.
- The casting director: Hire somebody. This person does not always need to be a professional. Depending on what you’re trying to do, this person can be a friend or a colleague…or even your kids.
- The avatar: Create an avatar for yourself to be used in your video.
- The set designer: Tell your story in pictures and add music to spice up your deliverable. Add voiceover if you wish.
- The animation director: Tell your story using animated characters.
- The silent movie actor: If you’re ok with appearing in a video but are not comfortable with speaking, make your video a silent film. Act out your part, then use text and music like they did in the Olden Days.
If you really need to be in a video, take a deep breath, think of something that helps calm your nerves and remember: talking points and scripts are your friends. Some people may just need a few talking points, some people may need the full script. You can copy your script into www.cueprompter.com, an online teleprompter tool and practice reading your script on your computer.
As for your attire, be sure to wear solid colors, no stripes or busy patterns, nothing too dark or too light. If you’re doing a green screen shoot, avoid wearing anything green unless you’re getting ready to shoot Invisible Man.
Just for fun, we have put together a short video on the evolution of video and how we use it at Cisco. We hope you’ll enjoy it.
Created internally by Dave Siddoway of Cisco Branding