A picture might be worth 1000 words but an award winning video could be worth over $80M in follow-on sales opportunities. In a recent video campaign to promote the ASR 9000 Edge Router, the Service Provider Marketing team at Cisco challenged the community to test drive its non-stop video experience by using a remote controlled robot arm to pull out the route switch processor card and watch how the ASR 9000 continues streaming video – uninterrupted! To schedule a test drive and see for yourself, click here and reserve your spot today!
With metrics like that it’s no wonder this campaign was a finalist in the viral video category of the B2B Social Media Awards! This campaign is now up for a People’s Choice Award so PLEASE VOTE, it will take less than ten seconds!
In this short video I met with Stephen Liu, Senior Manager of the Service Provider Marketing team who was the mastermind behind this production. Stephen provides an overview of the campaign, shares some of the impressive metrics and ends with some best practices which he believed led to the success of this campaign (hint: a clear call to action!). Check it out!