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Post Cisco Live we always try our hardest to measure and understand the effectiveness of the event for our audience. This year we had to measure not only the in-person event but also the virtual hybrid event. This effort focuses on:

This survey was sent to in-person and virtual attendees with 26% of the in-person attendees and 13% of the virtual attendees completing the survey. Big shout out to Erica Spoor, Cisco Live Event Strategy Manager, for leading this effort and providing such a thorough post event analysis; no easy job. I would like to share some of the results with you in this post.

The findings in some cases were as predicted:

Some of the other findings were a bit surprising though:

The survey results have been invaluable in planning for next year and the on-going activities in Cisco Live and Networkers Virtual. Hopefully you get some insights as well. Let me know your thoughts and comments.

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6 Comments.


  1. Great information…particularly the 34% more likely to attend in person.It’s the quantitative data so many of us have been searching for!!Cheers and congrats on the success of your event,Midori Connolly, Chief AVGirlPulse Staging and Eventshttp://www.twitter.com/GreenA_V

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  2. Great post and great data!Any chance that you would share the survey for other meeting planners to be able to gain the insights from their audiences?

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  3. What’s interesting is the high level of executives attending these events. This is an opportunity for branding that has been overlooked. We covered a bit about branding targeting higher-income and higher-education groups, but this gives more fuel to the argument that virtual world users are moving towards a group with expendable income and consumer knowledge.

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  4. Valuable information, love it. 34% is a lot!Keep up the good work, Dannette!

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  5. Hi Swan,Glad you got value out the post. The survey questions we asked were very specific to the event. Some of the more generic virtual questions included:How likely are you to attend the Cisco Live In Person Event next year which will be held in Las Vegas from June 27 to July 2?””””How likely are you to attend the Cisco Live Virtual Event next year in place of the in-person event?””””What are your reasons you are likely to attend the Cisco Live Virtual Event next year?””Regards,Dannette”

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  6. Midori glad you got value out of the post. I believe the more we share the more the industry can grow to meet the needs of the clients and the audiences!

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