The Network, Cisco’s Technology News Site, launched recently and includes feature stories from world-class journalists, videos, infographics and blogs, as well as Cisco-focused content. Our effort got me wondering what Cisco’s tech brethren are doing on the corporate newsroom front, so I spent the past week exploring how Intel communicates news.
Here’s what I found. The chip maker has a miniature news bureau within the company website called Free Press, which highlights “behind the scenes” tech industry feature stories, videos and streaming radio programs produced by Intel staff. Although the news is produced by Intel Free Press Contributors, this site is not to be confused with the Intel Press Center. The eight-month-old Free Press is still in Beta, but Managing Editor Bill Calder hopes the site will become a credible news source in the changing landscape of journalism.
In order to encourage readers to share the content, there are Twitter, Linked In, Flickr and RSS Feed buttons on the home page. There is also a box dedicated to recent articles that are shared as Facebook posts on the Intel Fan Page. The “Free Shots,” 50- to 60-word briefs, provide easily-shareable information for readers, and a sidebar for videos about technology link to the IntelFreePress YouTube Channel.
Free Press also has a box of the most tagged keywords. So far, the most tagged keyword is Intel, but the site’s content also focuses on other companies. “[It] is most definitely not a corporate blog,” Calder says. Indeed, if you spend a little time poking around the site, you will find articles that do not relate to Intel at all.
There is also a disclaimer on Free Press that states that none of the content is copyrighted and promotes sharing; it quite literally says “Take Our Stuff.” The goal says Calder, is to “get content to move up and out and into the news ecosystem.” The results so far have been positive; content from the Free Press has appeared everywhere from Incisor Magazine, NPR.org and MIT Tech Review.
Free Press also introduced Intel Free Press Mobile Local News, a free mobile application for smart phones. Most of its competitors don’t have an app for their newsrooms.
Intel’s Free Press is a valuable source of information for those looking for Intel-ligence. Sorry, I had to. All puns aside, Free Press has created an interactive forum with catchy ways of sharing news, such as the “Free Shot.” The fact that none of the information is copyrighted is also a great way to encourage content sharing and reposting, which helps amplifiy Intel and its newsroom. The free mobile application is also a great way for readers to get news on the go.
That’s all I have for you right now, but join me next week as I investigate another newsroom. Also, be sure to check out CiscoLive which runs from July 10-14 in Las Vegas, and send me a postcard! I’m Kati Dahm, and these are my adventures as an intern.