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Adventures as an Intern: Google, Apple and Microsoft

Hi, and welcome back to another week of my adventures. Last week I talked about how I was really starting to settle in at Cisco. Well this week, I forgot my badge not once, but twice. I got to be THAT intern who asked in the lobby for a temporary badge, and got looks from the rest of the employees while I sported a super stylish large red “T.” Talk about a scarlet letter.

With that said, I thought I’d really throw you all for a loop and look at Google and Apple’s corporate newsrooms, which primarily target consumers, not businesses. I’ll also share some thoughts on how Microsoft’s newsroom targets consumers.

Google doesn’t have a traditional newsroom; it uses its Blogger platform to transmit news about the company. News updates about the company are communicated through blog posts in the center of the page. Many of the posts are also cross posted on different departmental blogs within Google, such as the Gmail Blog and the Online Security Blog. Below the blog posts are news releases. A side bar on the left side of the page has links for directories of Google products and services. Google uses what I like to refer to as the “Big Three” of social networks (Facebook, Twitter and YouTube) and Buzz to amplify news. Everything on the home page is very well organized and easy to click through, which makes it very easily accessible for the consumer.

Apple has Hot News, which takes the traditional corporate newsroom approach and has chronological blog posts that link to the company’s products, as well as press releases that spotlight products and developments. The posts can also be filtered by choosing from a selection of tabs above the posts, which categorize news by product or topic. So, there are separate tabs for Mac, iPod + iTunes and iPhone, as well as news about Apple in the Business, Science, Education and Creative Pro sectors. The newsroom reminds me a lot of many Apple products--simple and easy to use. However, Apple does not seem to use social networks to amplify content; instead, the company depends on its brand name to draw people to the site.

The Microsoft News Center employs catchy headlines, graphics and short news updates. The News Center compiles news stories on Microsoft and highlights the company’s product press release. Sharing options include Facebook and Twitter, as well as the Stone Age option of emailing stories. The News Center has done an excellent job making stories attractive to the visitor too, as every story or release has a graphic. There are also links to employee blogs and news blogs.

Key Takeaways

These three newsrooms are all different the way they communicate news, but are all designed  to be easy to understand for all viewers. The way that Apple relies on the brand name, rather than using social media channels to amplify new releases and content is risky; but at the same time, with the current stock prices, I’m pretty sure that the brand has done a lot to speak for itself.

That’s about all I have for now, but join me next Friday as I continue to adventure as an intern!

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4 Comments.


  1. I agree that Apple uses their brand name a lot to promote their products and services. But, I will also say that I buy Apple products knowing that it’s going to work, and if there is a problem I can walk into the Mac Store and they will fix it immediately for me. Last week, I had to get a diagnostics check on my Mac Desktop, and was almost going to go to my local computer shop to get one done for $130. Luckily, I called the Mac Store before I made that trip, because they run them for free! You definitely pay more up front for Apple, but you get what pay for in the end.

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  2. Nice article on corporate newsrooms. I’ve never referred to the top social networks as the Big 3, but I’ll use that automotive-derived term from now on. Thanks for teaching!

    Superb intern work :)

    Michael

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  3. I read recently that Apple is starting a new chat service which may make the standard text messaging on phones a thing of the past. Another great article and I definitely learned something new by reading it.

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  4. If you think about it, you don’t see Apple promote their own products at all, not where I live anyways. Still, all Apple news reach your ears faster then news about most other companies and their products. Their subcontractors are good at promoting and it seems like both Google and Apple are companies many bloggers like to write about (possibly due to their greatness. It seems like a heavy brand makes the news spreading self-propelled. Great article!:)

    Cheers
    William

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