Hi, and welcome back to another week of my adventures. Last week I talked about how I was really starting to settle in at Cisco. Well this week, I forgot my badge not once, but twice. I got to be THAT intern who asked in the lobby for a temporary badge, and got looks from the rest of the employees while I sported a super stylish large red “T.” Talk about a scarlet letter.
With that said, I thought I’d really throw you all for a loop and look at Google and Apple’s corporate newsrooms, which primarily target consumers, not businesses. I’ll also share some thoughts on how Microsoft’s newsroom targets consumers.
Google doesn’t have a traditional newsroom; it uses its Blogger platform to transmit news about the company. News updates about the company are communicated through blog posts in the center of the page. Many of the posts are also cross posted on different departmental blogs within Google, such as the Gmail Blog and the Online Security Blog. Below the blog posts are news releases. A side bar on the left side of the page has links for directories of Google products and services. Google uses what I like to refer to as the “Big Three” of social networks (Facebook, Twitter and YouTube) and Buzz to amplify news. Everything on the home page is very well organized and easy to click through, which makes it very easily accessible for the consumer.
Apple has Hot News, which takes the traditional corporate newsroom approach and has chronological blog posts that link to the company’s products, as well as press releases that spotlight products and developments. The posts can also be filtered by choosing from a selection of tabs above the posts, which categorize news by product or topic. So, there are separate tabs for Mac, iPod + iTunes and iPhone, as well as news about Apple in the Business, Science, Education and Creative Pro sectors. The newsroom reminds me a lot of many Apple products--simple and easy to use. However, Apple does not seem to use social networks to amplify content; instead, the company depends on its brand name to draw people to the site.
The Microsoft News Center employs catchy headlines, graphics and short news updates. The News Center compiles news stories on Microsoft and highlights the company’s product press release. Sharing options include Facebook and Twitter, as well as the Stone Age option of emailing stories. The News Center has done an excellent job making stories attractive to the visitor too, as every story or release has a graphic. There are also links to employee blogs and news blogs.
These three newsrooms are all different the way they communicate news, but are all designed to be easy to understand for all viewers. The way that Apple relies on the brand name, rather than using social media channels to amplify new releases and content is risky; but at the same time, with the current stock prices, I’m pretty sure that the brand has done a lot to speak for itself.
That’s about all I have for now, but join me next Friday as I continue to adventure as an intern!