At Cisco, we often speak at different venues about how we set up and operationalized social media. We always receive so many questions on this topic that we decided to share our process and lessons learned with the larger social community in a more organized and methodical way. We have partnered with Frost and Sullivan to create a guidebook on “Operationalizing a B-to-B Social Media Center of Excellence”. This case study talks about how
- our Social Media Marketing Hub emerged
- we defined the charter, roles and responsibilities of this hub and
- we engage with the various parts of the organization, also known as spokes
Following the guidance of the Frost and Sullivan research team, we broke down the process of creating our social media center of excellence step by step. Check out a page from the case study here:
Many thanks to Keith O’Brien and Austin Pullmann from Frost and Sullivan, and Jeanette Gibson, LaSandra Brill and Stephanie Marx for their partnership on this guidebook.