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Digital and Social

Last week, I shared basic enablement, intelligence, engagement and measurement practices. This week’s presentation focuses on some advanced practices in the areas of intelligence, engagement, advocacy and measurement. By no means is this list complete so please feel free to add your two cents in the Comment box below. The more we share, the more we can influence how companies and even industries are viewing and adopting social media. Collectively, we can shape its evolution. So please, share away!

And without further ado, here’s another chapter from my unwritten book in slide deck format:  

Social Media: Driving Business Impact (Part 2 of 2) from Petra Neiger

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2 Comments.


  1. Nice slides. The difference between an influencer and an advocate is an interesting distinction and I can see how it could be more valuable to brands.

       0 likes

    • Thanks for the comment! I’m fascinated by this topic and am thinking of writing a blog on influencers and advocates…already starting to brew in my head…hope all is well!

         0 likes

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