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Digital and Social

Cupid has worked his magic and helped us bring together some awesome speakers for our February 14th Social Enterprise Day at Social Media Week. Check out our full agenda and information on how to register.  All times are in Pacific Standard Time.

8:00 – 8:55 Networking Breakfast

8:55 – 9:00 Welcome

9:00 – 9:50 Executive Dialogue: Social Media through an Executive Lens
Cisco executives, Carlos Dominguez and Sheila Jordan will share their perspectives on social media adoption. Carlos will tell his story on how and why he has become an avid social media user and Sheila will take you behind the firewall. She will highlight how you can prepare your IT organization to help drive adoption of social media and collaboration technologies. This dialogue will focus on understanding how a company can embrace social media at the executive level while protecting its intellectual property.

Dialoguers: Carlos Dominguez (@carlosdominguez), SVP, “The Tech Nowist”, Cisco and Sheila Jordan (@CiscoSheila), SVP, Communication and Collaboration IT, Cisco
Moderator: Karen Snell (@kcsnell), Social Media Communications Manager, Cisco

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10:00 – 10:50 Cisco’s Social Media Journey
This presentation will give you a sneak peek into Cisco’s social media journey, best practices, innovations and lessons learned over the years. Jeanette will also give you some tips on how to set up and scale your social media center of excellence based on Cisco’s center of excellence model. 

Presenter: Jeanette Gibson (@JeanetteG), Senior Director, Global Social Media and Digital Marketing, Cisco

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11:00 – 11:50 Panel: The Road to Becoming a Social Business
This panel will explore the framework for becoming a social business and offer perspectives on social content strategy to create great stories. This session will address questions on how to scale your social efforts across your company and globally, and will leave you with some practical tips and lessons learned. 

Moderator: Michael Brito (@britopian), SVP, Social Business Planning, Edelman Digital
Panelists:
Rebecca Brown (@beckyannbrown), Director, Social Media, Marketing Strategy & Campaigns, Intel
Maria Poveromo (@mariapoveromo), Director, Social Media, Adobe
Gina Fung Ballenger (@FunGina), VP, Social Media, Implementation, Wells Fargo
Todd Wilms (@toddmwilms), Senior Director, Social Media Audience Marketing, SAP

Don’t forget! Michael Brito will be signing his book, “Smart Business, Social Business” after the panel

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11:50 – 12:10 Grab Your Lunch

12:10 – 12:55 Panel: #SMLuvsSocialGood – Why Enterprise Social Media Loves Social Good
As more companies implement a socially responsible business model, new approaches are becoming available regarding digital Social Good outreach. This panel discusses how and why leading companies are pursuing these Social Good objectives, and why these programs rely heavily on Social/Digital Media. Viewpoints will be shared from general-industry and program-specific perspectives to give a more holistic view of the issues.

Moderator: Karla Ballard (@oeinnovation), Chief of Strategic Development, Media and National Partnerships, One Economy Corporation
Panelists:
Jason Falls (@JasonFalls), Author and Founder /CEOof Social Media Explorer (via TP)
Mary Anne Petrillo (@GetIdeas), Executive Producer -- GETideas.org , a Cisco Community
Evan Steiner (@hubventures or @hubbayarea), Program Manager, HUB Ventures

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1:00 – 1:50 Keynote: Social Business: Incorporating Executives and Growing Your Program
Altimeter analyst Jeremiah Owyang will explore how today’s modern executives are using social media to lead, connect with customers and forge their company through their industry. Secondly, he’ll explore what business teams inside of a company require, in order to be successful as they build their programs.

Presented by Jeremiah Owyang (@jowyang), Partner, Altimeter

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2:00 – 2:50 Presentation: The Power of Listening
Listening is the muse of social media that inspires action. In this session, hear real-life examples on how you can drive business results with actionable listening and integrate your online and offline findings to create a holistic “outside in” view of your brand.

Presented by LaSandra Brill (@LaSandraBrill), Senior Manager, Global Social Media, Cisco

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3:00 – 3:50 Presentation: The Ins and Outs of Social CRM
Social CRM galore in 50 minutes. What is it, why would you want to do it and how can you do it today? Hear from Radian6/Salesforce.com on the importance and practical applications of connecting your customer relationship management system with your social activities.

Presented by Robb Begg (@rbegg), VP, Marketing, Radian6/Salesforce

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4:00 – 4:50 Panel: If I Had a Crystal Ball…The Future of Social Business
Take a look into the crystal balls of well-known social networking sites to get ideas on where social media is headed. Uncover social media truths and falses. Join the discussion on how social business will evolve as seen through platform providers’ eyes.

Moderator: Todd Shimizu (@shimmage), SVP, and Managing Director, AEV
Panelists:
Robert Pietsch (@rjpietsch), Director of Sales, West, Twitter 
Ross Mayfield (@ross), VP, Business Development, SlideShare
David Gutelius (@gutelius), Chief Social Scientist, JIVE
Mario Sundar (@mariosundar), Senior Social Media Manager, LinkedIn

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4:50 – 5:00 Adjournment…and Happy Valentine’s Day!

We hope to see you there and don’t forget to bring your questions. We encourage questions throughout the day, just use the #SMWCisco hash tag. It’s not too late to register.

How to register?

Can’t join us live? Watch this event on our UStream channel. Just log in on the day of the event.

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5 Comments.


  1. Looking forward to seeing the use of telepresence at this event!

       0 likes

  2. That’s a jam packed day! Looking forward to it.

       0 likes

  3. I am not able to attend in San Francisco…but am I able to access these online on the 14th? Will it be available on the Cisco UStream.com channel?

       0 likes

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