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13 Tips and Tricks: The Road to a Killer Social Media Training Program #smtraining

August 1, 2012
at 12:03 pm PST

We can’t wait for our #smtraining tweet chat tomorrow! As we’re getting our fingers ready for speed typing tomorrow, we wanted to give you a sneak peek into some of our tips and lessons learned. All in a tweetable format so please feel free to tweet away using the #smtraining hash tag.

We already covered in an earlier blog how to create a social media training program that works. In this post, we’re going to call out (lucky) 13 points you will need to consider as you think about your training strategy and implementation.

1. Do your homework. Assess where you are, where you need to be, set priorities, create a plan and pace yourself #smtraining

2. Set realistic goals. Consider resources/time needed for infrastructure, course creation/delivery,  ongoing program management #smtraining

3. Realize one size doesn’t fit all. Be ready to tailor parts of your program to different audiences, make it clear who it’s for #smtraining

4. Think top down and bottom up. Approach training from the executive level (top) as well as from the trenches (bottom up) #smtraining

5. Strike a balance between strategy and tactics. Make your course work actionable and relevant. Keep it short and concise #smtraining

6. Be creative. Training can take many shapes: virtual 30-min webinars with Q&A, online discussion forums, hands-on labs, etc #smtraining

7. Put on your teacher hat. A training course is not the same as a simple presentation/pitch even if delivered in PowerPoint #smtraining

8. Think beyond “policy” for course content. It’s only 1 course. Add how to’s, best practices, proof points and case studies #smtraining

9. Plan ahead. Create a learning path and make the program flexible so you can add more levels later as needed #smtraining

10. Make it official. Integrate your training program into your education system #smtraining

11. Make it count. Create a community for learning, a sense of belonging; offer incentives to participants, share successes #smtraining

12. Make it a team effort. Recruit your advanced practitioners to help deliver some courses based on your guidelines #smtraining

13. Evaluate and adjust. Solicit feedback, use feedback to improve, help people grow #smtraining

If you like these tips, please give us a Facebook Like or a retweet. Or if you can, join us tomorrow, August 2nd for our #smtraining tweet chat.

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