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“Social Enterprise” Day 1: Meet the Speakers #SMWSF #SMWCisco

February 10, 2012
at 8:00 am PST

We want to dedicate today’s blog post to all of our wonderful speakers at the “Social Enterprise” Hub, Day 1. Without further ado, check out the lineup below and make a note of our hash tag for the day (#SMWCisco) as well as the speakers’ Twitter handles. Happy tweeting and we hope to see you on February 14!

9:00 – 9:50 Executive Dialogue: Social Media through an Executive Lens

Carlos Dominguez (@carlosdominguez)
SVP, Cisco
“The Tech Nowist”

Carlos Dominguez is a Senior Vice President at Cisco and a technology evangelist, speaking to and motivating audiences worldwide about how technology is changing how we communicate, collaborate, and especially how we work.

Dominguez gives humorous, highly animated presentations full of deep insight into how technology, and the right culture, can create winning companies. Drawing from his 20 years at Cisco, he talks about how technology is changing the rules of business and how to not get left behind.

Sheila B. Jordan (@CiscoSheila)
SVP, Communication and Collaboration IT, Cisco

Sheila Jordan is senior vice president of Communication and Collaboration IT at Cisco Systems, reporting to CIO Rebecca Jacoby.  She is responsible for delivering and integrating key IT services that touch Cisco’s global workforce and oversees a worldwide team of more than 500 IT professionals.

Within her purview are collaboration platforms; communications, collaboration and mobility services, including unified communication and video services; and end-to-end user and client experience, including global support and call center operations.

Sheila joined Cisco in 2005 from Walt Disney World in Orlando, Florida, where she was senior vice president of Destination Disney. A key architect of the strategic planning process, she was responsible for delivering profitable growth. She was instrumental in integrating marketing, sales, and services across the organization as Disney transformed its business from a product-centric to a guest-centric organization.

She holds a Bachelor of Arts degree in accounting from Central Florida State University and an MBA from Florida Institute of Technology. 

Karen Snell (@kcsnell)
Social Media Communications Manager, Cisco

Karen Crocker Snell is the Managing Editor of The Network, Cisco’s award winning technology news site, and leads efforts in visual storytelling and innovation as it relates to social media tools for sharing Cisco’s many stories. In November 2009, Karen launched Talk2Cisco, a live, social broadcast, hosted on UStream, that puts viewers directly in touch with Cisco leaders. The show has gained recognition from PR News’ Digital Awards.

Prior to joining Cisco, Karen worked as the Assistant Director of Media Relations at Santa Clara University where she was responsible for raising the national profile of the university and managing the award winning community news site.

Karen had a “first career” as a local television news reporter in the New England area where she covered everything from Presidential candidates to Super Bowl playoffs to high school graduation, and just about everything in between. She was on the front lines of some of the largest news events in recent US history.

Karen is a graduate of Mills College and received her Master of Science degree in Broadcast Journalism from Boston University.

10:00 – 10:50 Cisco’s Social Media Journey

Jeanette Gibson (@JeanetteG)
Sr. Director, Global Social Media and Digital Marketing

Jeanette Gibson leads the Social Media Marketing Group at Cisco. Her organization provides social strategy, services and consulting across the company in order to expand brand presence and increase customer connections through the power of social media. Jeanette and her team set Cisco’s social marketing strategy, measure its success metrics, drive alignment, governance and the sharing of best practices globally across the company. This includes overseeing the creation of Cisco branded social sites, the corporate blogging platform (http://blogs.cisco.com) and anything else new that may pop up in the rapidly evolving world of social media.

Previously, Jeanette led the New Media group in Corporate Communications which included Cisco’s online communications strategy (http://newsroom.cisco.com) and created new media programs to infuse innovation in the company’s communications approach.

Jeanette has worked at Cisco for 12 years and before that worked for startup, PointCast. Her role here was to lead public and analyst relations. Prior to that, she worked for PR agencies specializing in high tech PR.

11:00 – 11:50 Panel: The Road to Becoming a Social Business

Michael Brito (@britopian)
SVP, Social Business Planning, Edelman Digital

Michael Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. 

Rebecca Brown (@beckyannbrown)
Director, Social Media, Marketing Strategy & Campaigns, Intel

Becky joined Intel in 1992 and brings over 18 years of experience in sales, marketing, and product development.  As the Director of Social Media, Becky is responsible for the  global strategy, framework, and tools to enable and measure world class social activations plans across all parts of the organization (business units, marketing team, geography teams). 

For a short period of 18 months Becky worked at Adobe managing the campaign planning and strategy for the Adobe Flash Platform. 

Becky began her career in sales as a technical marketing engineer and held a variety of customer facing roles such as Field Sales Engineer, Retail Marketing Manager, Market Development Management.  Following sales, she spent over 5 years in product marketing and development for two strategically important and revolutionary products from Intel. 

Maria Poveromo (@mariapoveromo)
Director, Social Media, Adobe

As Director, Social Media for Adobe Systems, Inc., Maria Poveromo is responsible for driving social media strategy at Adobe.  Her team established the organizational framework and strategic direction for social media activities across the company.  Maria’s main areas of focus include corporate strategy, governance, measurement, brand channel engagement and the development of best social media practices company-wide.  Prior to this role, Maria lead the Global Public Relations team at Adobe for nine years.   Before Joining Adobe, Maria held numerous marketing and communications positions at high technology companies located in Silicon Valley and in Europe.

Gina Fung Ballenger (@FunGina)  
VP, Social Media, Implementation, Wells Fargo

Gina Fung Ballenger manages Social Media, Implementation Strategy for Wells Fargo.  Gina and her team are responsible for utilizing social media to connect with consumers in a constantly evolving media environment.  Areas of focus include platform management, content strategy, marketing programs, listening/monitoring and analytics.

Gina spent the last decade and a half crafting her marketing skills in “start-up” environments within large organizations.  Gina is a Northern California native and spends most of her spare time chasing after her active toddler.  

Todd Wilms (@toddmwilms)
Sr. Director, Social Media Audience Marketing, SAP

Todd Wilms is founding member of the SAP Social Media Audience Team, helping SAP’s 47 solutions and 20 industries reach their appropriate audiences through social media marketing. The team is responsible for developing the strategy, helping to execute the program, and then developing repeatable processes to help other teams be more successful. A 20 year marketer, he has held executive product and marketing leadership roles with some of the world’s best known brands like eBay/PayPal, Citrix, PeopleSoft, and agency George P. Johnson. He is an avid writer and blogs on Forbes, his team blog socialb2p.com, and The Social Media Examiner.  He is married with two little boys and lives in the Bay Area.

11:50 – 12:10 Grab Your Lunch

12:10 – 12:55 Panel: #SMLuvsSocialGood – Why Enterprise Social Media Loves Social Good

Karla Ballard (@oeinnovation)
Chief of Strategic Development, Media and National Partnerships, One Economy Corporation

Karla Ballard is the Chief of Strategic Development – Media and National Partnerships, managing partnership relationships on behalf of One Economy’s corporate partners like Comcast/NBC, Teach for America, City Year and others.  Karla is also responsible for the strategic fund development of One Economy’s public purpose media initiatives. Before her current role, Karla led and standardized One Economy’s digital literacy program called Digital Connectors where she worked with her team to scale a youth digital literacy program that served nearly 6000 youth in over 200 community based affiliates nationwide. In addition, she serves as the managing director of the Broadband Opportunity Coalition (BBOC), a coalition of leading civil rights groups. In 2011, Karla was appointed to the FCC’s Committee on Diversity in a Digital Age, whose mission is to advise the FCC about policies and practices that will contribute to the diversity of the telecom industries. Prior to One Economy, Karla began her career as a bank officer at MBNA America.  During that period she founded a financial literacy program in Wilmington, Delaware. As a result of the impact of her program, she was asked to serve as a witness for the US Congress Education and Workforce sub-committee hearings on the  the Juvenile Justice Prevention Act in 1999. She is co-founder of the Metropolitan Wilmington Urban League and serves as the First Vice President of the Northern Virginia Community College Foundation. She is a graduate of the University of Virginia and a native of Philadelphia, PA.

Jason Falls (@JasonFalls)
Author and Founder of Social Media Explorer

Jason Falls is an author, speaker and CEO, the latter of Social Media Explorer, an education and information products company focused on digital and social media marketing. From online learning to industry research reports to SME’s signature Explore events, Falls spearheads efforts to bridge the gap between professional communicators and business owners and the strategic use of digital marketing and technology. An award-winning social media strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. His first book, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing, co-authored with Erik Deckers, was published in September 2011. An advocate for literacy and education, Falls also serves on the board of directors of both the National Center for Family Literacy and the Louisville Free Public Library’s Foundation.

Falls also coordinates workshops on social media marketing for groups like American Marketing Association, Public Relations Society of America and International Association of Business Communicators chapters.

Mary Anne Petrillo (@GetIdeas)
Executive Producer -- GETideas.org , a Cisco Community

Mary Anne is a seasoned professional in strategic social good marketing.  She has been at the forefront of innovative online marketing programs within the Cisco Corporate Social Responsibility group and as a consultant in the larger digital space.  Having led teams working on such projects as http://www.atc21s.org/, http://www.ccsso.org/, and most recently as executive producer of http://www.getideas.org/, she has a unique angle on leveraging social media for social good within a large enterprise.  Her focus has been on providing social value for community enrichment and building a better brand.

Mary Anne is very familiar with the convergence of technology, education, and social good marketing.  In addition to Cisco, she has spearheaded these efforts for Scientific Learning, Kaplan, and Achieva among others.  She will impress the point that social good marketing isn’t just good for people, it is good for business.

Evan Steiner (@hubventures or @hubbayarea)
Program Manager, HUB Ventures

Evan Steiner manages a myriad of projects for the Hub Bay Area, a purpose-driven collaborative workspace with over 1,000 members in San Francisco and Berkeley that is connected to 30 other locations through the global Hub network.  Evan’s primary role is managing the Hub Ventures program, an accelerator program that helps high caliber entrepreneurs build their world-changing startups better and faster.  The 12-week program provides startups with seed funding, mentorship, collaborative sessions with program peers, workshops on topics relevant to impact-oriented startups, and investor connections.  Evan also works for the Hub in business development, media, community engagement, and operations.  He previously has worked for several environmental start-ups and has a Bachelors in Music and a Masters in Environmental Management.

1:00 – 1:50 Keynote: Social Business: Incorporating Executives and Growing Your Program

Jeremiah Owyang (@jowyang)
Partner, Altimeter Group

Jeremiah Owyang is a Industry Analyst on Customer Strategy and Partner at Altimeter Group.  As author of the blog “Web Strategy,” (rated by Edelman as top Analyst Blog since 2008) he focuses on how corporations connect with their customers using web technologies.  Jeremiah hails previously from Forrester Research as a Senior Analyst focused on Social Computing for the Interactive Marketer and takes pride in launching and managing Hitachi Data Systems’ Social Media program in 2005-2007. Jeremiah, along with the Customer Strategy team, has published numerous research reports focused on social business, and has been frequently quoted in Wall Street Journal, New York Times, USA Today and is a frequent keynote speaker at business and technology conferences around the world.He also served as the Intranet Architect at World Savings (now Wells Fargo) and was a user experience professional at Exodus Communications after received his Marketing Bachelors Degree at SFSU.  After work, he spends time with family, gets in some exercise, and travels to tropical beaches.  Jeremiah was pleasantly surprised to find that his small, white, furry dog Rumba is active on Twitter.

Contact information

Email: jeremiah@altimetergroup.com
Jeremiah’s assistant, Julie Viola: julie@altimetergroup.com

2:00 – 2:50 Presentation: The Power of Listening 

LaSandra Brill (@LaSandraBrill)
Sr. Manager, Global Social Media, Cisco Systems

LaSandra Brill is a social media enthusiast and marketing innovator. As Senior Manager of Global Social Media, LaSandra Brill shapes Cisco’s marketing strategy to include a mix of social media marketing techniques leveraging web 2.0 technologies. At Cisco she is known for building and executing the social media strategy of one of the top five product launches in company history and driving social innovation across Cisco.com.

3:00 – 3:50 Presentation: The Ins and Outs of Social CRM

Rob Begg (@rbegg)
VP, Marketing, Radian6/Salesforce.com

Rob is VP of marketing at Radian6, a social media monitoring and engagement platform for marketing and customer support professionals. In this role Rob leads Community, Marketing, Social Strategy and PR at Radian6.  Rob has been a marketing executive for online media and software start-ups for 15 years. With experience in the media, interactive and technology industries, Rob loves to learn and share stories how brands can leverage social media to learn more about and build better relationships with their customers. 

4:00 – 4:50 Panel: If I Had a Crystal Ball…The Future of Social Business

Todd Shimizu (@shimmage)
SVP & Managing Director, Ant’s Eye View

Todd joins Ant’s Eye View after ten years in product, solution, and executive roles with Juniper Networks.  Most recently, as Director of Developer Relations & Engineering, he created the first Junos Space developer program and guided early adopters through their development experiences.  Todd also led for strategy for Juniper’s J-Net and social media properties as Director of Online Communities, launching the successful Junos Central and Junos Connect programs, growing the Junos-certified engineer population by 3x in 2009, and earning a Forrester Groundswell Award finalist nomination.

As Chairman and President of the IPsphere Forum, Todd brought together an international industry consortium of networking vendors, systems integrators, and Tier-1 service providers to deliver the first global field trial of the IPsphere  software framework — and led the organization through a successful merger with TM Forum.  He’s traveled extensively around the world, including a two-year stay in Japan as part of the JET Program.

A Bay Area native, Todd attended UC Davis, where he also played varsity baseball.  He now lives in the East Bay with his family.

Robert J. Pietsch (@rjpietsch)
Director of Sales, West, Twitter

Robert is the first Director of Sales, West at Twitter. In this role he is responsible for all revenue efforts on the west coast. Robert has over 14 years of online advertising experience, serving as Chief Digital Advertising Officer at Forbes.com, VP Sales at MySpace, VP of sales of social video start up Sharethrough, and now at Twitter.  He serves on the Board of Directors at a Bay Area non profit, My New Red Shoes and lives in San Carlos with his wife and two young daughters. 

Ross Mayfield (@ross)
VP, Business Development, SlideShare

Ross Mayfield is the Vice President of Business Development at SlideShare, developing strategic partnerships and helping organizations engage with the world’s largest professional sharing community. He has been an advisor to SlideShare since its founding. He is also currently Chairman & Co-founder of Socialtext, the Enterprise Social Software pioneer, and was the founding CEO. Previously, Mayfield Co-founded and served as President of RateXchange, a publicly traded B2B bandwidth exchange. Mayfield is a former advisor to the Office of the President of Estonia, and began his career in the non-profit sector. He holds a B.A. in Political Science from the University of California at Los Angeles and completed the Management Development for Entrepreneurs (MDE) program of the Anderson School of Business.

David Gutelius (@gutelius)
Chief Social Scientist, JIVE

As Chief Social Scientist, David Gutelius is responsible for driving the enterprise social graph strategy and technology innovation at Jive. He joined Jive after his company, Proximal Labs, a startup focused on leveraging ‘big data’ for enterprise social networks was acquired earlier this year. He was the founding CEO and led an elite team with expertise in semantic analysis, social analytics and machine learning at web-scale to make content more relevant — matching the right data to the right person at the right time.

Prior to Proximal Labs, David was the co-founder and CTO at Social Kinetics, a machine learning spin-out from SRI International. He additionally co-founded the Social Computing Group at SRI International’s Artificial Intelligence Center, and he served as the Product Manager on the DARPA CALO project — the largest machine learning project ever funded. David’s background is in behavioral economics with a focus on social network theory. He was previously a visting professor at Stanford University, and holds a Masters and PhD in economic history from Johns Hopkins.

Mario Sundar (@mariosundar)
Sr. Social Media Manager, LinkedIn

Mario Sundar is currently LinkedIn’s Senior Social Media Manager (Global), a role he’s been in since 2007. His responsibilities at LinkedIn encompass educating companies and small businesses on how to use social media to increase the effectiveness of practically every single team within the organization in addition to his role within their PR team.

He’s also implementing LinkedIn’s social media strategy globally. Besides, LinkedIn, he’s had over five years of experience in leadership roles, both in marketing and corporate communications with a technology background in software development.

In his spare time, he continues writing for his marketing blog at http://mariosundar.com/, where he shares social media how-to’s aimed at marketing and PR teams from both large companies and small businesses on how to be effective with social media. Learn more about Mario here

4:50 – 5:00 Adjournment…and Happy Valentine’s Day!

How to register?

  • To register for any of the sessions mentioned in this blog post, click on the session(s) you want to register for and sign up. You must register for each session SEPARATELY.
  • If you want to browse other sessions on the same or different days, visit the SMW home page, hover over “Attend” (towards the top of the page), and then click on “How Do I Attend?”
  • Login or create an account as the page instructs
  • Visit the SMW Schedule page
  • Towards the top left under “Select a City,” filter the results by events in “San Francisco”
  • Click on the web pages for any of the events that you’re interested in, and click on “Attend.” You will receive an email confirmation shortly. (Note: You must register for EACH INDIVIDUAL SESSION SEPARATELY).

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