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	<title>Comments on: Social Media: A Swiss Army Knife for SMBs</title>
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		<title>By: Linda Beaton</title>
		<link>http://blogs.cisco.com/smallbusiness/social-media-a-swiss-army-knife-for-smbs/#comment-621483</link>
		<dc:creator>Linda Beaton</dc:creator>
		<pubDate>Fri, 03 Aug 2012 21:35:03 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.cisco.com/?p=70892#comment-621483</guid>
		<description><![CDATA[Hi Janet,
Thanks for your comment. One thing that&#039;s helpful to remember is that social media success doesn&#039;t happen overnight. We find that it&#039;s about building relationships--listening to and learning from customers, as well as starting the conversation.  One approach is to consider how you can provide useful trend/industry information that your audiences might be interested in--or other relevant content that you come across. 
Good luck!]]></description>
		<content:encoded><![CDATA[<p>Hi Janet,<br />
Thanks for your comment. One thing that&#8217;s helpful to remember is that social media success doesn&#8217;t happen overnight. We find that it&#8217;s about building relationships&#8211;listening to and learning from customers, as well as starting the conversation.  One approach is to consider how you can provide useful trend/industry information that your audiences might be interested in&#8211;or other relevant content that you come across.<br />
Good luck!
<p class="comment-like"><img class="comment-like-btn" title="Vote" onclick="cl_like_this('http://blogs.cisco.com/wp-admin/admin-ajax.php',621483)" src="http://blogs.cisco.com/wp-content/plugins/comments-likes/images/like.png" />&nbsp;&nbsp;&nbsp;<span id="comment-like-cnt-621483">0</span> likes</p>
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		<title>By: Janet Wong</title>
		<link>http://blogs.cisco.com/smallbusiness/social-media-a-swiss-army-knife-for-smbs/#comment-621455</link>
		<dc:creator>Janet Wong</dc:creator>
		<pubDate>Fri, 03 Aug 2012 20:44:40 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.cisco.com/?p=70892#comment-621455</guid>
		<description><![CDATA[Social media has been helpful, but it seems that unless you have some cool, unique product, people aren&#039;t interested in following you, or &quot;liking&quot; you. Businesses out there aren&#039;t producing some exciting, fun product seem to be lacking in the social media department. I&#039;m still trying to find a way around that...]]></description>
		<content:encoded><![CDATA[<p>Social media has been helpful, but it seems that unless you have some cool, unique product, people aren&#8217;t interested in following you, or &#8220;liking&#8221; you. Businesses out there aren&#8217;t producing some exciting, fun product seem to be lacking in the social media department. I&#8217;m still trying to find a way around that&#8230;
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	<item>
		<title>By: Kacee Johnson &#124; Cloud9 Real Time</title>
		<link>http://blogs.cisco.com/smallbusiness/social-media-a-swiss-army-knife-for-smbs/#comment-598564</link>
		<dc:creator>Kacee Johnson &#124; Cloud9 Real Time</dc:creator>
		<pubDate>Wed, 06 Jun 2012 04:45:47 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.cisco.com/?p=70892#comment-598564</guid>
		<description><![CDATA[We are increasingly using social media successfully in a myriad of ways, including those that would not even have occurred to us 24 months ago.]]></description>
		<content:encoded><![CDATA[<p>We are increasingly using social media successfully in a myriad of ways, including those that would not even have occurred to us 24 months ago.
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