A very wise man by the name of Albert Einstein once said, “Any fool can make things bigger, more complex, and more violent. It takes a touch of genius—and a lot of courage—to move in the opposite direction.”
Much of Einstein’s wisdom could be applied to your business’s use of new technology. We know this to be a fact; technology can really improve your business’ performance. It can give your customers a better experience with your company’s products and services, and just make them happier. Technology can also improve your employees’ productivity; allowing them to communicate more effectively, and to resolve problems faster. But best of all, technology can improve the bottom line; your profits!
But we also know that unless you are someone who just lives on that leading edge of technology, the use of new technology can also bring unwanted challenges! Having the latest and the greatest can become a complex task at hand if you don’t have the right guidance in how to use it in your favor.
You, as a small business owner, should be able to put technology to work for your business in a way that it is simple to use, and at the same time gives your business that competitive edge that it needs.
So how can you ensure your technology works right for your business, and ensure you get the most out of your investment?
Here’s how Cisco approaches making technology simple for your business:
Start with a Trusted Partner
First, start off with the right partner. And when I say the right partner, I mean the right technology partner; someone who does happen to live on the leading edge of technology!
You should have a trusted advisor to help you make sound business decisions when it comes to technology, and someone who can be there for you every step of the way of your business’ growth and success. In today’s changing world that has become increasingly connected, it has also become increasingly impersonal; so the role of trusted relationships is ever more critical.
Cisco and our trusted partners understand the importance of this type of relationship. Our Cisco Certified Partners have met rigorous standards for networking competency, service and support, and most important of all, customer satisfaction.
Once you find that technology partner who can give you the right guidance in creating the best solution for your business, he’ll be able to work with you and your employees to ensure your solution works at its best for your team, your customers, and best of all, increases your company’s competitiveness!
If you’re interested pursuing a trusted relationship with a Cisco Partner, a great place to start looking is the Cisco Partner Locator. Simply enter into the locator if you’re a small business, your city and country, and that’s it! A list of Cisco Partners is then instantly available to you. Do yourself a favor by talking to multiple candidates until you find the right trusted advisor for you and your business.
Stay tuned for Part 2 on this topic!