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People Plus Technology Equals Superior Customer Service

There’s a great ad out right now for an online insurance company. The tagline is “Technology when you want it, people when you don’t.” I like this tagline, because it captures the conundrum most folks face when they need customer service: people or technology? This company’s answer is: both.

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Top 5 Questions to Ask Before Outsourcing Your Technology

Small businesses can’t be an expert in everything; sometimes you need to call in a service provider

I like to think of myself as a handy man, considering I can change a tire, paint a room, install towel rods, and even wire my speaker system. But I do recognize my limitations. I don’t trust myself to knock down walls or deal with plumbing, for example. Even if I could do it, where would I find the time? So, I swallow my pride and call a professional for the toughest tasks. And when my car or house ends up looking new again, I have the peace of mind to know it was done right, along with the satisfaction that I was able to spend my time doing more important things.

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Green Tech: You can help

According to the Environmental Protection Agency (EPA), approximately 235 million units of electronic products (including CPUs, monitors, notebooks, keyboards, mice, and hard copy peripherals) sold between 1980 and 2007 have accumulated in storage. Of the millions of computer products discarded in 2007, less than 25 percent were recycled–the remaining 75 percent were simply tossed in the garbage.

How much unused or obsolete electronics equipment do you have sitting around collecting dust in closets, empty cubicles, and hallways of your building?

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Go Wireless or Go Home

Prior to Cisco, I worked for mostly small businesses. This has given me pretty good insight into how small business decisions are made. As there are so few layers of management, often times the same person that weighs the pros and cons of free soda for employees is also deciding whether to make a major technology purchase. More than anything right now, I’d say that one of the most important decisions a small businessperson can make is whether to  “go wireless or go home.”

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Can Video Help Build Your Business?

Video Reaches the Masses!

The quick answer is yes!  The example that comes to mind is Gary Vaynerchuck who grew his family business from a $4 million operation to over $60 million in just 4 years.  He went from running a family business to being a celebrity in the wine world seemingly overnight.  It would be illogical to try to make the case that his use of online video was the only reason for his success, but it was a huge part.

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