Cisco Blogs


Cisco Blog > Small Business

The Secrets to Attracting Business Online

Smart strategies for online marketing

This article is the first in a two-part series, and is based upon renowned small business expert Guy Kawasaki’s tips for small business owner Ronald Banks.Guy found that Ronald, like many small business owners, could be marketing his business more effectively online.

In years past, marketing your small business might have meant paying for radio or newspaper ads or taking a slot in the Yellow Pages.These days, small-business owners have even more options for getting the word out thanks to the explosion of online social networking.The best part is, it doesn’t take a big budget to successfully attract business.

Read More »

Tags: , , ,

Does Your Data Belong in the Cloud?

You can’t pick up an IT trade publication these days without seeing an article about cloud computing. This is also becoming rapidly true among general business magazines and even the industry-specific ones. Yes, indeed. Cloud is all the rage. And when there’s this much buzz around something, it’s almost always difficult to separate the hype from the reality.

It’s also become one of those vague Information Technology terms in which the definition can be almost anything at all, depending on who’s talking and what they’re trying to sell. The following definition comes from Wikipedia, and I think it’s as good as any of the ones floating around out there.

Read More »

Tags: , , , ,

IP Video Surveillance Systems Protect Small Business Assets

Answering 3 key questions will help determine your video surveillance needs

I was amazed to learn that the city of London has one of the highest numbers of video surveillance cameras in use in the world. Some 10,000 is one figure I’ve read.

Perhaps the street that has the densest number of video cameras is Oxford Street, one of the city’s busiest shopping districts. In just one day, approximately 500,000 shoppers visited the retail heaven to grab some post-holiday bargains.

Small businesses need physical security, too

Read More »

Tags: , , ,

Improved Communications Improves Care

Phoenix Arizona Based Valley Sleep Center Upgrades Network and Saves Money

Did you know that in the United States alone over 70 million people suffer from sleep disorders?  That there are over 84 classifications of sleep disorders?  I didn’t, until I met Gerald Fougner who is the technical supervisor for Valley Sleep Center.  Valley Sleep Center has five Phoenix area locations dedicated to treating patients who suffer from sleep apnea, narcolepsy and other sleep disorders.

I talked with Gerald recently and he shared his experiences of network growing pains and how upgrading his network helped save his company money.

Read More »

When It Comes to Channel Partners, Does Size Matter?

Just like individual people do, channel partner organizations come in a variety of different sizes. These range from small mom-n-pop shops to large integrators, with a full complement of variations in between. And if we paint the world with a very broad brush, we might be tempted to make certain assumptions about size and scale as we move towards selecting the right partnership for our company. There might even be some level of truth to those assumptions, but just as often, they can boomerang on us. Take these for example. You’ll notice that the advantages run in both directions, sometimes at the same time.

Read More »

Tags: , , , , , ,