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Small Business

We offer a few tips and staying legit to ensure your messages don’t set off spam alerts.

Information is the lifeblood of business. To protect your small business, you’ve put safeguards in place to protect your critical information, such as a firewall, antivirus and antispam software, and maybe even a web threat or intrusion prevention system.

The methods for sending spam continue to evolve and considering that malicious webmail represented 7 percent of all web-delivered malware in March 2011—an increase of 391 percent from January 2011, according to Cisco 1Q11 Global Threat Report, it’s not surprising, then, that you and your customers have spam filters and extra precautions, cranked up to block any potentially dangerous email. So how do you ensure your important communications actually reach those you do business with?

Here are some tips to ensure your email isn’t perceived as spam.

In addition, you should make sure your emails adhere to the CAN-SPAM Act, which sets the rules for commercial email. The Compliance Guide for Business offers helpful information on email requirements, including:

What’s spam costing your business?

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