Oscar Wilde wrote, “One should never trust a woman who tells one her real age.” I’m good with that. So, let’s just say I’m not 20-something. But I do share that generation’s expectation to be able to work from anywhere with whatever device I’m using. Just because I’m mobile, doesn’t mean I shouldn’t have access to people or information. So, that’s me as an employee. But what about as a consumer? If I can’t easily make a reservation, order a product, get directions, or call with a click of my iPhone, my interest quickly plummets. And when something rocks my world, I usually share that in my social media circles.
I’d say that’s standard operating procedure for most people I know, regardless of age. For businesses to stay relevant in today’s wired-cum-wireless world, the network has to be able to handle secure, remote access, and provide a satisfying customer experience for those who operate on the fly. And that’s where the intersection of mobile, cloud, and social media come into play. You can learn more about this at the 2012 Small Business Tour, which kicks off in Seattle on April 12. Cisco and its partner will discuss how you can take advantage of mobility, cloud, and social media to take your business to the next level.
While I might not represent the target demographic for all small- to medium-sized businesses, the point is this: As technology and wireless becomes more and more ubiquitous, expectations are growing by leaps and bounds—for employees and for customers. Are you ready?