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Continuing Our Legacy: Cisco Leads in Security Effectiveness

…l in testing, specifically in security efficacy. If you have been following the Cisco security strategy then our results will not be a huge surprise to you. And, if you haven’t been following, then these results are going to be of great interest. In less than one year after the acquisition closed we have integrated leading next-generation IPS (NGIPS) and Advanced Malware Protection (AMP) into the Cisco ASA product line, and achieved this integrat…

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Take Advantage of Mobile Cloud. What Are You Waiting For?

…here clients have used the reach of mobile cloud to improve customer interactions using real-time technology and results and speaks directly to business leaders on how to achieve the results they desire from mobile cloud technology. In this series, we have covered a lot about what mobile cloud is and its capabilities, but can mobile cloud give you a return on your investment? As a Services leader, I see a lot of opportunity for you to get going…

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Growing Sales and Increasing Marketing Response with the “Right Stuff”

…focused on a small but ripe set of opportunities. Small, agile, focused teams regularly achieve some of our best results because they’re able to scrum, experiment, learn, and optimize results. Work with your Cisco sales and marketing teams to segment your customers by vertical, business challenge, buyer role, or some other parameter that can be achieved by an agile team. Then apply the intelligence from this team across your broader organization….

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Who do you trust most?

Fully 88% of buyers suggest that social channels are strong influencers during the purchase decision process.  A whopping 84% of Millennials trust their friends over advertising or sales messages. (Both stats according to a McCarthy Group report.) Long gone are the days of disingenuous and detached Mad Men and corporate spinmeisters.  The customer journey has evolved. Buying behavior has changed dramatically and irretrievably, to the point where…

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Book Review : CCIE Security v4.0 Practice Labs by Natalie Timms

I have been studying for my CCIE Security since late last year, with a short hiatus after Cisco Live due to health issues — more on that in a later post. When I saw that Natalie Timms — former manager for the CCIE Security exam program, was writing a book focused on practical labs for the exam, I was thrilled! I had to get my hands on a copy. I had met Natalie a few years ago in San Diego at Cisco Live, and she is simply an awesome lady. Sharp…

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