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    <title>SP360: Service Provider</title>
    <link>http://blogs.cisco.com/sp</link>
     <description>Insight into Service Provider Trends and Technology</description>
    <dc:language>en</dc:language>
    <dc:creator>zfallah@cisco.com</dc:creator>
    <dc:rights>Copyright 2009</dc:rights>
    <dc:date>2009-11-23T15:57:11+00:00</dc:date>
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      <title>Social Media Marketing for Telcos &#45; A Conversation with David M. Scott Part 3</title>
      <link>http://blogs.cisco.com/sp/comments/social_media_marketing_for_telcos_-_a_conversation_with_david_m._scott_part/</link>
      <guid>http://blogs.cisco.com/sp/comments/social_media_marketing_for_telcos_-_a_conversation_with_david_m._scott_part/</guid>
       <description><![CDATA[<p><a href="http://www.webinknow.com" target="_blank">David Meerman Scott</a> explains the <a href="http://www.davidmeermanscott.com/books.htm" target="_blank">New Rules of Marketing</a> and specific actions service providers and companies can take to better connect with their customers. This is the third in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond). David examines the benefits of buyer personas and how companies are using social media marketing.</p>
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      <dc:subject></dc:subject>
      <dc:date>2009-11-23T14:57:11+00:00</dc:date>
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    <item>
      <title>TMCnet Covers Cisco: From Visual Networking to IPv6, and other highlights from 2009</title>
      <link>http://blogs.cisco.com/sp/comments/tmcnet_covers_cisco_from_visual_networking_to_ipv6_and_other_highlights_fro/</link>
      <guid>http://blogs.cisco.com/sp/comments/tmcnet_covers_cisco_from_visual_networking_to_ipv6_and_other_highlights_fro/</guid>
       <description><![CDATA[<p>I had the opportunity to sit down with <a href="http://www.tmcnet.com/" target="_blank">TMC&#8217;s</a> Rich Tehrani recently, where we covered a wide range of topics, from recent announcements on the <a href="/news/comments/ASR_9000_Solidifies_Position_as_Leading_Edge_Router_Platform1/" target="_blank">ASR 9000</a> and <a href="/sp/comments/cisco_announces_the_visual_networking_index_usage_study/" target="_blank">Visual Networking Index</a> to what trends we see as being big for 2010 (read:&nbsp; <a href="/tag/ipv6" target="_blank">IPv6</a>).&nbsp; Plus, it allowed me to experience the wonders of the green screen (the desk in front of us is virtual&#8230;now if only I can get that technology full time, I could mask my receding hair lines and easily remove a few pounds!)</p>
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<p>&nbsp;</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2009-11-18T21:30:50+00:00</dc:date>
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    <item>
      <title>Virtual Computing Environment (VCE) for Service Providers</title>
      <link>http://blogs.cisco.com/sp/comments/virtual_computing_environment_vce_for_service_providers/</link>
      <guid>http://blogs.cisco.com/sp/comments/virtual_computing_environment_vce_for_service_providers/</guid>
       <description><![CDATA[<p>Hello again &ndash; I thought it&#8217;s a good time for another post on the SP data-center.</p>
<p><a href="http://newsroom.cisco.com/dlls/2009/corp_110309.html" target="_blank">You might have already seen the announcement regarding the Virtual Computing Environment (VCE)</a>. We believe this is wonderful news for our customers and partners; and represents an unprecedented collaboration between three highly regarded leaders in the IT industry: Cisco, EMC with VMware.</p>
<p>This coalition was created to increase customers&#8217; business agility &ndash; specifically, through greater enterprise IT infrastructure flexibility, and lower IT, energy and real estate costs through pervasive <a href="http://www.cisco.com/en/US/netsol/ns836/index.html" target="_blank">data center virtualization</a> and a transition to private cloud infrastructures.</p>
<p>We define a private cloud as a virtual IT infrastructure that is securely controlled and operated solely for one organization. Private clouds can be managed either by that organization or by a third party (e.g. a service provider), and that it can be housed either on or off of the organization&#8217;s premises - or in combination. Private clouds allow enterprise customers to rapidly use a virtual IT infrastructure.</p>
<p>By now the benefits of the private cloud computing concept are probably becoming evident to you: better control and security than today&#8217;s data center with the agility required for business innovation at substantially lower costs from virtualization. Stated another way, if your business needs multiple IT services &ndash; <a href="http://www.youtube.com/watch?v=t0Cy9sCQyWk" target="_blank">you no longer need to consider the challenges of assembling your own hosting/support/provisioning, management tool complexities, planning equipment for future growth, etc. as the first option</a> &ndash; because you now have access to a pre-tested and pre-integrated private cloud model.</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2009-11-18T18:55:18+00:00</dc:date>
    </item>

    <item>
      <title>Social Media Marketing for Telcos &#45; A Conversation with David M. Scott</title>
      <link>http://blogs.cisco.com/sp/comments/social_media_marketing_for_telcos_-_a_conversation_with_david_m._scott/</link>
      <guid>http://blogs.cisco.com/sp/comments/social_media_marketing_for_telcos_-_a_conversation_with_david_m._scott/</guid>
       <description><![CDATA[<p><a href="http://www.webinknow.com" target="_blank">David Meerman Scott</a> speaks with Cisco&#8217;s Stacy Spognardi about &#8220;New Rules of Marketing&#8221; and specific actions that companies can take to connect with their customers. This is the first of multiple-part series of interviews with David where we&#8217;ll look into buyer personnas, marketing tools-to-use and ask the question of whether social media is simply a fad.</p>
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<p>(Part 2 of this session follows after the jump.)</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2009-11-18T15:56:56+00:00</dc:date>
    </item>

    <item>
      <title>Now is the Time to Plan for Your IPv6 Transition</title>
      <link>http://blogs.cisco.com/sp/comments/now_is_the_time_to_plan_for_your_ipv6_transition/</link>
      <guid>http://blogs.cisco.com/sp/comments/now_is_the_time_to_plan_for_your_ipv6_transition/</guid>
       <description><![CDATA[<p>The Mayans had foresight that <a href="http://en.wikipedia.org/wiki/2012_phenomenon" target="_blank">2012</a> is going to be an epochal year. Now whether you agree the world is going to end or carry on is up to you. However what we do know is that the telecom skin encircling the planet, aka the Internet, will be suffering if we do not act now.</p>
<p>As the 4 billion <a href="http://www.cisco.com/en/US/netsol/ns1017/networking_solutions_solution_category.html" target="_blank">IPv4 addresses run out</a> sometime early next decade (current estimates: 2011-2012), the Internet will stop growing if we do not find ways to tackle the exhaust. The successor to IPv4 - IPv6 - allows 340 undecillion addresses or more than 50 billion billion billion per person on earth. Phew! However, the transition from IPv4 to IPv6 is not trivial and in a <a href="/sp/comments/the_compelling_business_case_for_ip_addressing_technologies/">previous post</a> I pointed out Large-Scale NAT (LSN) as one solution, which was also mentioned by&nbsp;<a href="http://www.networkworld.com/community/node/44989" target="_blank">Jeff Doyle of Network World</a>. While LSN is a way to &#8216;preserve&#8217; the life of IPv4 investments, new technologies are needed to &#8216;prepare&#8217; for IPv4 and IPv6 co-existence. Both of these approaches will pan out over many years, and in the interim providers need to continue to &#8216;prosper&#8217; from the boundless opportunities of the Internet.</p>
<p>
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<div style="font-size: 11px; width: 572px; padding-top: 2px; font-family: tahoma,arial; height: 31px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/CiscoSP360">Presentations from Cisco SP360</a>.</div>
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</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2009-11-11T14:18:32+00:00</dc:date>
    </item>

    <item>
      <title>TelcoTV 2009 Conference and Expo: Mike Thompson on IPTV Solutions</title>
      <link>http://blogs.cisco.com/sp/comments/telcotv_2009_conference_and_expo_mike_thompson_on_iptv_solutions/</link>
      <guid>http://blogs.cisco.com/sp/comments/telcotv_2009_conference_and_expo_mike_thompson_on_iptv_solutions/</guid>
       <description><![CDATA[<p>IP video is a key component for serving communities, and <a href="http://www.cisco.com/en/US/netsol/ns610/networking_solutions_solution_category.html" target="_blank">IPTV</a>, in particular, represents essential next-generation services which open up valuable revenue opportunities. Please stay tuned to learn more about revenue opportunities and the streamlined delivery of any-play services with an end-to-end solution that supports a <a href="http://www.cisco.com/en/US/products/hw/video/index.html" target="_blank">wide range of IP video capabilities</a>.</p>
<p>Mike Thompson, Director of U.S. Telco Operations, also gives an overview of Cisco&#8217;s consumer strategy and highlights the rigorous IPTV testing executed through the recent <a href="http://wwwin.cisco.com/sp/campaigns/eantc_megatest_results.shtml" target="_blank">Megatest sponsored by Light Reading</a>. Cisco recently participated in the world&#8217;s first independently conducted mega test by European Advanced Network Test Center (EANTC). The mega test challenged a vendor&#8217;s IP infrastructure-including data center, core, edge, aggregation and access-with simulated support.</p>
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      <dc:subject></dc:subject>
      <dc:date>2009-11-06T14:27:02+00:00</dc:date>
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    <item>
      <title>GigaOM Network Events: NewTeeVee Live 09 &#45; Murali Nemani Speaks on the Future of Video</title>
      <link>http://blogs.cisco.com/sp/comments/gigaom_network_events_newteevee_live_09_-_murali_nemani_speaks_on_the_futur/</link>
      <guid>http://blogs.cisco.com/sp/comments/gigaom_network_events_newteevee_live_09_-_murali_nemani_speaks_on_the_futur/</guid>
       <description><![CDATA[<p><a href="http://events.newteevee.com/live/09/Speakers#murali_nemani" target="_blank">Murali Nemani</a>, Director of Service Provider Video Marketing, gives us a sneak peek of his presentation scheduled at the NewTeeVee Live 09 GigaOM Network event. Here he discusses the three particular marketing dynamics that are affecting the video landscape and Cisco&#8217;s view of how <a href="http://www.cisco.com/web/solutions/medianet/sp.html" target="_blank">video will evolve in terms of consumer experiences</a> and the implications on the video ecosystem.</p>
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      <dc:subject></dc:subject>
      <dc:date>2009-11-04T15:32:14+00:00</dc:date>
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    <item>
      <title>MPLS Conference 2009 &#45; Big Topics, Great Panel</title>
      <link>http://blogs.cisco.com/sp/comments/mpls_conference_2009_-_big_topics_great_panel/</link>
      <guid>http://blogs.cisco.com/sp/comments/mpls_conference_2009_-_big_topics_great_panel/</guid>
       <description><![CDATA[<p><img style="float: right; margin-left: 8px; margin-right: 8px; border: 0px;" src="/upload/images/sp/morrow.jpg" alt="Monique Jeanne Morrow" width="185" height="232" />Yes indeed, we had an awesome panel that I moderated at the <a href="http://www.isocore.com/mpls2009/" target="_blank">MPLS Conference 2009</a> held in Washington D.C. on October 26 2009.</p>
<p>The panel entitled, <strong>&#8220;Emerging Technologies and Business Architectural Impact: Cloud Computing, P2P applications, Social Networking and Infrastructure Required to Scale&#8221;</strong></p>
<ul>
<li>Vijay Gill, Google</li>
<li>Donn Lee, Facebook</li>
<li>Benson Schliesser, Savvis</li>
<li>Raymond Zhang, BT</li>
<li>Prof. Ashwin Gumaste, India Institute of Technology-Bombay-Visiting Professor at MIT Multimedia Labs</li>
<li>Hokuto Sanematsu, KDDI-America</li>
<li>Paul Geraci, Technology Survey Group</li>
<li>Kireeti Kompella, Juniper Networks</li>
<li>George Swallow, Cisco</li>
</ul>
<p>Seemed that everyone wanted to be on this panel; so to structure the discussion, I prepared a set of questions for the panelists as follows [with their inputs] - [each question could have been a topic for a separate panel session]:</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2009-10-30T16:49:33+00:00</dc:date>
    </item>

    <item>
      <title>Cisco at SCTE 2009: Sustainable Technologies  from the &#8220;Green Pavilion&#8221; and Digital to Analog</title>
      <link>http://blogs.cisco.com/sp/comments/cisco_at_scte_2009_sustainable_technologies_from_the_green_pavilion_and_dig/</link>
      <guid>http://blogs.cisco.com/sp/comments/cisco_at_scte_2009_sustainable_technologies_from_the_green_pavilion_and_dig/</guid>
       <description><![CDATA[<p><strong>Green Pavilion Showcases Sustainable Technologies for the Cable Industry</strong></p>
<p>From the SCTE 2009 show floor, Mark Palazzo, GM of the Cable Access Business Unit, discusses the many ways Cisco is leading the drive to more sustainable products and technologies to power the future. Mark highlights Cisco efforts to reduce our carbon footprint through efficient packaging, reduced power consumption, higher headend densities, and more.</p>
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      <dc:subject></dc:subject>
      <dc:date>2009-10-30T15:02:25+00:00</dc:date>
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      <title>Cisco at SCTE 2009: Cable IPTV and Advanced Advertising</title>
      <link>http://blogs.cisco.com/sp/comments/cisco_at_scte_2009_cable_iptv_and_advanced_advertising/</link>
      <guid>http://blogs.cisco.com/sp/comments/cisco_at_scte_2009_cable_iptv_and_advanced_advertising/</guid>
       <description><![CDATA[<p><strong>Cable IPTV for Video Heads</strong></p>
<p>From the show floor at SCTE Cable-Tec Expo 2009 in a snow covered Denver, John Horrobin and Vasu Vasudevan discuss the priority of IPTV for cable operators in today&#8217;s market, what it will take to make IP video work at scale in cable networks, and when we can expect to see it fully in action.</p>
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      <dc:subject></dc:subject>
      <dc:date>2009-10-29T15:26:23+00:00</dc:date>
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