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Retailers Must ‘Catch and Keep’ Today’s Demanding Digital Shoppers

Retailers are entering a new era of consumer shopping behavior fueled by the digital world in which we live. The explosion of digital content has major implications for retailers across all of the channels through which they offer products and services.

In fact, a new study just released by the Cisco Internet Business Solutions Group (IBSG) reveals that web-based digital content is now the most powerful influence on buying decisions for shoppers across all retail channels. The study surveyed 5,000 shoppers across five countries: the United States, United Kingdom, Brazil, Mexico, and China.

The study’s results highlight the need for retailers to “catch and keep” today’s consumers, who now effortlessly “mash-up” digital and physical shopping. At this week’s National Retail Federation (NRF) Convention & Expo, Cisco will explain how retailers can take advantage of this evolution in consumer shopping behavior.

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Cisco NRF 2013 – Visit Cisco’s Booth #252 and Attend Cisco’s Big Ideas Sessions

The Expo for NRF 2013 -- Retail’s Big Show -- starts Monday 1/14 and runs through Tuesday 1/15 in New York City at the Jacob K. Javits Convention Center.

Watch this video to learn more about the events and activities Cisco has planned at NRF 2013.

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Cisco NRF 2013 – Preview of Store-in-a-Box – Cisco Lean Retail Approach Demonstration

This is our sixth preview of what Cisco will be showcasing at the 102nd National Retail Federation Convention and Expo on January 14 and 15, 2013 in New York City.

Today’s retail stores need be more technology enabled than ever before supporting new generation of shoppers that expect a convergence of physical and digital experiences.  Today’s retail information technology teams need to enable mobility, cloud computing and video technologies to create a create a compelling shopping environment.

In our store in a box demonstration, we will demonstrate how Cisco can help you consolidate in-store servers to increases business agility and reduce operating costs. In our simulated in-store environment, we will demonstrate how we can support in a single chassis: routing, switching, a virtualized point-of-sale application on unified computing, unified workspace for store reporting, physical security with video surveillance and in store wireless access.

With this lean and agile platform, retailers can support today and tomorrow’s technology needs in a cost effective manner.

Please watch this video about the Store-in-a-Box demonstration and then mark your calendar to join us at Cisco Booth #252 at NRF 2013.

I look forward to seeing you there!

 

 

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Cisco NRF 2013 – Preview of Cisco Connected Mobile Experiences Demonstration

This is our fifth preview of what Cisco will be showcasing at the 102nd National Retail Federation Convention and Expo on January 14 and 15, 2013 in New York City.

We’ll be demonstrating Cisco Connected Mobile Experiences, a solution that enables you to use the power of Wi-Fi and location analytics to transform your business by keeping up with today’s ever-connected mobile consumer. Come learn how you can leverage Wi-Fi to more effectively engage your customers, provide the right content at the right time, and increase revenue.

Please watch this video about the Connected Mobile Experiences demonstration and then mark your calendar to join us at Cisco Booth #252 at NRF 2013. I look forward to seeing you there!

New Shopping Experiences during the 2012 Holiday Season

Being a resident of San Francisco, one advantage of is the amount of shopping within walking distance.  This year several retailers timed their store openings and remodel to coincide with the holiday season shopping,  which is expected to grow 4.1 percent over last holiday season, according to National Retail Federation.

These retailers understand they are competing against “showrooming”  with E-commerce only retailers and consumer uncertainties over the economy.  Many have developed unique shopping experiences to attract customers  and here are some that stood out for me this holiday season before I head over to New York for the NRF 2013 Convention in January.

1. Uniqlo San Francisco

Uniqlo is a Japanese based international fashion retailer which opened its San Francisco store this October with great fanfare, including enlisting Japanese YouTube feline star Maru to promote their San Francisco store opening.

Some of the things that stood out for me at the store are:

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