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How Big Data Will Save the Physical Store

Reports of the physical retail store’s death have been greatly exaggerated. As a recent survey from the Cisco® Internet Business Solutions Group (IBSG) found, 93 percent of products sold in the United States are still bought in brick-and-mortar locations. And while technology has upended many product categories and more than a few individual retailers, it simultaneously creates opportunities for retailers to continue to make the store shopping experience both relevant and compelling. Big Data in the store is key to achieving this.

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Cisco NRF 2013 – Cisco Jabber-Enabled MicroStrategy Business Intelligence

At NRF 2013, Rajesh Mani, Business Development Manager for Customer Business Transformation within Cisco’s Collaboration Technology Group, demonstrated how MicroStrategy Business Intelligence integrated with Cisco Jabber can transform the retail business process.

MicroStrategy enables retailers to have a 360-degree snapshot of their store operations, including store vitals, employee and customer information, inventory, and current promotions. The addition of Cisco Jabber into the application drives actionable business intelligence to facilitate tight-knit collaboration between the stores, district sales, and corporate business functions – which, in-turn, will result in faster and more insightful decision-making.

Watch the video below to see our demonstration of Cisco Jabber and MicroStrategy Business Intelligence at NRF 2013.

More videos of our NRF 2013 demonstrations, Big Ideas Sessions, and press event are available at www.cisco.com/go/nrf.

Big Data in Retailing: Follow the Money!

March 4, 2013 at 9:18 am PST

Retailers looking at the Big Data opportunity may well find themselves with an array of choices: the opportunities seem so vast, where does one begin?

Well, a pragmatic way forward is to focus on some pragmatic possibilities and then “follow the money”!

In examining the Big Data opportunity for retailers, Cisco IBSG has identified three key areas where we believe value can be generated through Big Data analytics – and we have put together a framework for assessing and comparing the financial impact of options within these areas.

As outlined in our previous report, “Surfing the Data Deluge: How Retailers Can Turn Big Data into Big Profits,” three areas – video, social and mobile data –promise unprecedented insights into what consumers want or need, at the earliest stages of interest, and will drive the Big Data thrust in retail over the next few years. These three essentials not only represent a major stream of incoming data, but also provide an outbound mechanism to communicate with customers on a more personalized basis. In other words, they are both a source of Big Data analytics and a way of implementing Big Data insights!
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Cisco NRF 2013 – Improve Customer Service with Remote Experts

February 22, 2013 at 4:53 pm PST

In my previous blog, I walked you through the Cisco Remote Expert Smart Solution for Retail demo that I presented at NRF. This solution helps retailers catch, keep, and entice customers to buy and buy more.

This solution was explored in greater depth at NRF during our Big Ideas Session: Deliver Compelling Shopping and GREAT Customer Service with Interactive Technologies. This session focused on how delivering a compelling shopping experience and exceptional customer service with interactive technologies can help drive sales.  Attendees heard how interactive touch screens, digital signage, and video collaboration can help retailers delight and engage consumers, cost-effectively address shopper questions by using local and remote experts, and quickly convert in-store browsers into buyers.

Watch the video below to hear our session speakers provide a summary of this compelling Cisco Big Ideas Session:

For more information about Cisco Remote Expert Smart Solution for Retail please visit:   www.cisco.com/go/retail-remoteexpert

Read more about the solution in our Cisco Remote Expert Smart Solution for Retail Brochure.

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Cisco NRF 2013 — Interior Inspirer for Inspirational Living Demonstration

At NRF 2013, I was one of the presenters of Cisco Interior Inspirer for Inspirational Living. This proof-of-concept solution, developed by Cisco IBSG and our partner INDG, uses interactive digital media with a large screen display and tablet to help shoppers imagine their ideal room design and find furnishings that best fit their personal style and budget. This solution creates an immersive shopping experience and in-store theatre that entices shoppers to buy.

Customer feedback about the solution was overwhelmingly positive. Many retailers were impressed by the seamless integration between the online and in-store experience. Several commented that the solution could be used for stores with limited space to showcase an array of products in a small footprint.

Watch the video below to see our demonstration of the Interior Inspirer at NRF 2013.

More videos of our NRF 2013 demonstrations, Big Ideas Sessions, and press event are available at www.cisco.com/go/nrf.