These days, the generation of data has become almost as constant as breathing. With every click or swipe, today’s mobile, hyperconnected consumers exhale an ever-expanding trail of digital details, revealing troves of information about their wants, needs, interests, well-being, and aspirations.
All of that data offers great promise for retailers looking to know their customers in deep, new ways in order to provide carefully targeted products and services. But it is also a source of headaches. Those same retailers are wrestling with a complex new realm of Big Data analytics, where a deluge of information from new sources like video, mobile, and social media threatens to swamp their capacity for processing. That is, if they can properly access those new data streams in the first place.
As the Cisco NRF 2013 Team packs our bags and heads home from New York City, we wanted to say what a great success NRF 2013 was for Cisco and our customers and partners. The Cisco booth was packed both days of the show, Monday 1/14 and Tuesday 1/15. Our four Big Ideas Sessions were very well attended – with two at standing-room only capacity!
We will be posting highlights and videos about Cisco at NRF 2013 in the coming days. To kick things off, here are two videos about Cisco’s Big Ideas Sessions: New Wi-Fi Solutions and Digital Malls.
Big Ideas Session #1: Engage and Entice Your Customers with New Wi-Fi Solutions
Bob Friday, CTO, Wireless/Mobility, Cisco and several mobility thought leaders discussed how retailers can use their wireless network to enhance the in-store shopping experience. Watch this video to hear innovative ideas on how to engage and entice today’s mobile, tech-savvy shoppers to improve brand loyalty and sales.
We’re well into a great second day at NRF 2013! The Cisco team had a great day one on the show floor; our demos were in full swing, and we were happy to welcome new and old faces alike to booth #252. Our demos really seemed to resonate with retailers looking for innovative mobility solutions, ways to connect with their customers via remote experts, and new shopping experiences.
Kenneth and I enjoyed being in the middle of all the excitement, gathering insights from the day and discussing tips and trends with the industry’s finest. Check out a few of our photos below and be sure to click on them for preview videos of our demos. We’ll be sharing more in our next post!
Interior Inspirer Demo -- Click Photo to Watch a Preview about the Demo!
Retailers are entering a new era of consumer shopping behavior fueled by the digital world in which we live. The explosion of digital content has major implications for retailers across all of the channels through which they offer products and services.
In fact, a new study just released by the Cisco Internet Business Solutions Group (IBSG) reveals that web-based digital content is now the most powerful influence on buying decisions for shoppers across all retail channels. The study surveyed 5,000 shoppers across five countries: the United States, United Kingdom, Brazil, Mexico, and China.
The study’s results highlight the need for retailers to “catch and keep” today’s consumers, who now effortlessly “mash-up” digital and physical shopping. At this week’s National Retail Federation (NRF) Convention & Expo, Cisco will explain how retailers can take advantage of this evolution in consumer shopping behavior.