Hello, retailers everywhere! My name is Dianne Lamendola, and I am a senior retail practice advisor here at Cisco. My role is to work closely with store operators and merchants to help understand your business and how technology can help you reach critical goals.
I hope you have been following our three-part series of one-hour webcasts that Cisco has been hosting this year on retail analytics. In the store, online, and across data sources, retailers have been increasingly focused on how to gather and analyze the metrics that help provide insights to run a tighter operation and provide a more exciting experience for your shoppers.
On Oct. 22, we’ll wrap up this series with a session on “Technology that Gets Down to Business: Develop Your Action Plan for Retail Analytics Success.” Held at 10:00-11:00 am PT/1:00-2:00 pm ET, this candid discussion lets you learn how to:
- Implement innovative retail analytics technologies
- Drive added value from traditional and new data sources
- Deploy mobility, wireless, video cameras, sensors, and services to jumpstart your action plan
Register today! By registering, you will also earn a free introductory analytics enablement meeting and additional tools to help you think more about your program.
While it’s not necessary to attend the previous sessions to join us, please feel free to review the recordings of our prior events:
- Part I: Understanding the Basics of Setting Up Your In-Store Analytics Program – Recording
- Part II: Case Studies of Analytics Programs in Real-World Stores – Recording
We welcome all retailers, including IT staffers, who want to know more about how analytics fit into and enhance your store environment.
I’ll see you there!
Tags: analytics, Cisco, data, Dianne Lamendola, innovation, metrics, retail, retailer, sensors, services, shopper, technologies, technology, video, wireless
In the past few weeks, I’ve received two replacement credit cards. And, no, this does not indicate I’ve done too much shopping! It means that hackers are continuing to target retailers and the bank decided I needed to be protected by new credit card numbers.
I’m Carol Ferrara-Zarb, and as the leader of Cisco’s Security Solutions team, I’m joining the Cisco Retail blog today to talk to you about security and compliance in the store. While consumers certainly worry about security, the concerns of retailers are magnified because you are among the highest-profile targets right now for professional hacker attacks. Store owners and operators are just about lying awake at night wondering who is going to be next.
At the same time, change is continuing on the security front, particularly in the area of PCI compliance. At the end of this calendar year, the new 3.0 version of the PCI DSS mandate will come into force. Are you ready for the new requirements?
If you’re a Cisco customer, you very well may be. Join us on July 23 for a free, one-hour webcast called, “Straight Talk about Reducing Complexity and Maintaining Compliance in Retail.” Cisco Security Architect Christian Janoff, who sits on the PCI Security Standards Council Board of Advisors, and Aaron Reynolds, PCI Managing Principal for Cisco partner Verizon, will lead a candid discussion on retail security. The session covers:
- The changes in the PCI DSS 3.0 mandate and their impact on your retail business
- How to satisfy three standards—PCI, SOX, and HIPAA—by configuring one control
- Implementing the latest, simplified strategies for PCI scope reduction, and how they can be superior to traditional methods for many retailers
You’ll come away with an overview of today’s threat landscape, and we’ll put it all into perspective to support your continued pursuit of compliance and retail success. Registrants will also receive the Simplifying Compliance Answer Kit, a set of documents and tools to help you understand compliance better.
The webcast takes place on July 23 at 10:00 am PT/1:00 pm ET. Please register today! Be sure to bring your questions to take part in the discussion.
We’ll see you there!
Tags: Carol Ferrara-Zarb, compliance, credit card, customer, data, HIPAA, information, pci, retail, security, shopper, sox, standard, threat, webcast
One of my passions is around PCI compliance. I know that sounds oxymoronic. How can someone actually be passionate about something as dry as compliance? Well, for the sake of argument, I prefer delusional rationalization. I think of myself as Batman! I don’t have his intelligence, money, car, or cape (well, I do have the cape, but that is another story), but I DO want to fight injustice where I can. I do think that there are bad guys out there trying to steal my family’s hard earned money. PCI compliance is the leading method for securing the world’s payment systems. The bad guys are real, security is getting harder, and I want to fight on the side of good.
The problem with fighting crime with compliance is that it can be so complex. The general strategy to minimize the complexity of PCI compliance is to use segmentation. Segmentation typically involves putting credit card applications and devices onto its own network, and use traditional firewalls to secure the perimeter. Although effective, this method brings about its own headaches around management. Firewall rulesets can become tedious and complex. Readdressing an entire enterprise with the sole driver of compliance is Herculean. Over time, if not properly managed and sustained, this method, can lead to bloat, misconfiguration, or worse, a breach.
Enter Cisco TrustSec to the rescue. Cisco TrustSec allows companies to dramatically simplify the management of PCI compliance by eliminating the need to readdress the network. It can greatly reduce firewall rulesets. It profiles PCI devices in human terms, decouples IP addressing, making it easier for administrators to ensure that the policy is enforced. This is where we see the real strength of Cisco. By using the network in combination with firewalls and the Cisco Identity Services Engine, you start simplifying real-world business problems like compliance.
We were so excited by this technology to reduce PCI scope and simplify management that we invited Verizon assessors into our laboratories. Verizon’s assessment of Cisco TrustSec and PCI Scope Reduction is available at: http://www.cisco.com/en/US/solutions/collateral/ns170/ns896/ns1051/trustsec_pci_validation.pdf
In a crime-ridden world as bad as Gotham, it is nice to see the good guys start to get some of the toys as cool as Batman’s.
Hello, everyone! I hope you enjoyed my last blog on some of the most popular use cases for analytics in the store.
I hope you are also aware of an exciting three-part series of one-hour free webcasts that Cisco is currently doing on analytics. We don’t usually go down so far into a single topic at these quarterly retail events. However, store analytics is so new and can be complex enough that we are digging into it to help you understand what you need to set up programs to drive your sales.
In Part 1 of the series, we showed how data can help improve differentiation and competitive advantage: By identifying the right analytics and metrics, you can generate insights and innovate for retail success. (You can listen to the recording here.)
For Part 2 on June 25, being held at 10:00 am PT/1:00 pm ET, we’ll discuss how you can move toward a truly data-driven model, where your insights from data help to solve specific business challenges. Several Cisco partners will join us to talk about solutions they’ve implemented that are already helping retailers improve their business out in the real world. Be sure to bring your questions!
Register today to talk about how to:
- Determine what works best in-store
- Optimize staffing and workforce efficiency
- Increase marketing and campaign effectiveness
- Create and execute an Analytics 3.0 strategy
Plus, you’ll hear from Cisco experts who will discuss how to increase your opportunities to profit along the entire shopper journey. Whether you manage store operations, staffing, layout, assortments, a category, an entire brand, or IT, please join me for this series of webcasts to uncover immediate benefits for your retail business.
See you there!
Hello, there! My name is Kathryn Howe, and I’m a senior advisor in Cisco’s Retail Industry Practice. I am joining this blog to write regularly on my favorite topic and one of today’s hottest retail trends: Shopper behavior analytics and how they can support omnichannel selling.
Your store is probably among those that are collecting and analyzing masses of data about customers, products, and store operations to earn additional revenue and savings. The challenge of this big data, of course, is that metrics don’t mean much unless the store has access to the right data to meet your specific business needs. But when you do, such metrics become a powerful tool to create efficiencies and support your omnichannel strategies.
Most of the retailers I meet are extremely enthusiastic about the idea of utilizing shopper analytics technologies to generate deeper insights they can use to better manage their businesses – but aren’t too sure of how to do it. However, the truth is that the use cases for analytics in the store are almost infinite. As just a few examples, you can:
Predict resource requirements
Retailers can use analytics tools to measure traffic, wait times, and queue lengths, proactively anticipating resource demands across the store. For example, front-end staffing demand in grocery can be anticipated using a combination of real-time traffic counting, trip time data, and data on staff on hand. Resources are thus dynamically allocated based on real-time information, improving productivity of labor hours and improving customer satisfaction.
Drive traffic to the store
Through presence and location-based mobility analytics, retailers pinpoint the location of opt-in shoppers when they are close to a store location. With personalized reminders or discount offers sent directly to their smartphones, consumers are more motivated to visit the store if they are nearby.
Retailers can leverage customer showrooming by providing real-time discounts and price matching on the shopper’s mobile device based on their location in the store. For example, analytics from mobile or video may detect high wait times in a department or category. In response, the store can alert staff to offer immediate assistance, or send a personalized offer to the shopper’s mobile device. This turns showrooming from a threat into a promotional opportunity, improves the shopper’s opinion of the store, and builds a strong long-term relationship.
I recently authored a white paper that addresses these and many other use cases, which you can find here. For a dynamic conversation on these and other analytics topics, please join us on June 25 for a free hour-long webcast on real-world analytics. It’s being hosted by Cisco and a group of our partners to discuss how to optimize operations and workforce efficiency, increase marketing effectiveness, and strategize for Analytics 3.0. See you there!
Tags: analytics, Cisco, journey, Kathryn Howe, retail, shopper