In the fast-changing, thin-margin world of consumer products, new winners and losers are created every day. Speed of innovation, time-to-market, and employee productivity can mean the difference between the next hot trend and a warehouse full of excess inventory. Success in the highly competitive consumer packaged goods (CPG) and retail industry depends on broad-ranging collaboration, accelerated innovation, and employees who are empowered and productive every step along the way—from product development, to merchandising and sourcing, to store management and customer service.
Last week I was honored to co-present with Parvez Patel, senior director of e-strategy at Grainger, on a session at Internet Retailer Conference 2013, titled “Social Marketing for B2B: It’s Not Just for B2C Anymore.”
In this session both of us discussed how we approached B2B social media from a Grainger perspective and from a Cisco retail industry marketing perspective. Some of the points that we discussed include:
Cisco retail industry marketing has grown from the initial Twitter feed to now include a comprehensive portfolio of social media properties, including Facebook, LinkedIn, Youtube and blog.
I am excited to be presenting with Parvez Patel, senior director of E-marketing at Grainger, on the B2B Social Media Track this Thursday, June 6th from 1:45pm to 2:30pm CT on the topic “Social marketing for b2b: It’s not just for b2c anymore.”
In this session, Parvez and I will present and take questions on the following:
I have been participating in meetings with the Association of Retail Technology Standards (ARTS) since 2006 when Cisco joined as a member organization. ARTS, a division of the National Retail Federation, is an international membership organization dedicated to reducing the costs of technology through standards. Its mission is to develop best practices, technology standards and educational programs through collaboration and partnerships that will enable retailers, their vendors and suppliers to conduct business globally. ARTS standards, products and programs are dedicated to fostering innovation, improving shopper experience, and increasing retailer efficiency.