All the players in the U.S. retail ecosystem today—mall developers, retailers, vending operators, and consumer product manufacturers—are facing key demographic, economic, and technological changes. The “new normal” world of retailing is challenging retail players to reverse vacancy rates and sales declines, create enhanced customer experiences, reduce labor and construction costs, deepen brand differentiation, optimize small urban formats, and justify investment in innovation.
In the midst of these challenges, three emerging, technology-enabled, self-service retail trends offer the glimmer of a new opportunity.
Please register now join us on November 13th at 10:00am PT for the next installment of our retail webcast series.
Titled “Attract Shoppers and Compel Them to Buy: New Interactive Technologies to Engage Omnichannel Consumers”, this webcast will be hosted by Peggy Casey, Cisco global retail marketing manager. We will discuss how retailers can attract omnichannel shoppers to complete the sale through video and collaboration technologies,
Recently I took a weekend trip to Sea Ranch, California, a coastal town 2.5 hours drive north of San Francisco. What was interesting (besides the great view and interesting architecture) was for three days there I had no cellular coverage on my mobile phone, but I was able to get access to the internet using Wi Fi in various locations. Being the classic connected and mobile consumer, my trip would have been much less enjoyable without some form of wireless connectivity
Cisco IBSG Retail Director Edward Westenberg recently published a paper on the impact of consumer mobility and what retailers should do to respond to the trend.
Peggy Casey, Cisco retail industry manager sat down with Edward to discuss his latest research and four areas of mobility that retailers should address:
It’s more difficult than ever for retailers to stand out from their competition. The reason: Internet-based transparency, next-day supply chains, rapid product replication, and low barriers to market entry are rapidly increasing commoditization and driving down per-unit revenues across the retail industry.
As a result, margins tighten, private-label products proliferate, brand loyalty withers, and, inevitably, industry sectors go through a process of brand consolidation. And while consumer electronics (CE) retailers are currently in the “commoditization crosshairs,” almost all retail segments have gone through the process of brand consolidation.
To help retailers overcome these challenges, the Cisco® Internet Business Solutions Group (IBSG) conducted research to study the strategic options available to CE retailers.