Comments on: In Between the Numbers: Consumer Decision-Making: A Book Worth Reading (and Thinking Long and Hard About) http://blogs.cisco.com/retail/in-between-the-numbers-consumer-decision-making-a-book-worth-reading-and-thinking-long-and-hard-about/ Sat, 18 May 2013 12:51:21 +0000 hourly 1 By: Dori Schwaiger http://blogs.cisco.com/retail/in-between-the-numbers-consumer-decision-making-a-book-worth-reading-and-thinking-long-and-hard-about/#comment-328848 Dori Schwaiger Thu, 20 Oct 2011 20:18:10 +0000 http://blogs.cisco.com/?p=46701#comment-328848 Good read about shoppers behavior. I run 3 affiliate websites and it really is hard to walk the delicate line between consumer overload vs online quality and value. I agree with your premise that buying decisions are purely emotional. Honestly, I sell nothing that anyone needs, but through effective marketing I manage to make a great living even in this economy. Anyway, very heady stuff :)

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