Internet Retailer Conference and Expo 2013, being held this year in Chicago from June 4th to 7th at the McCormick Convention Center, is expected to draw more than 9,500 attendees.
Cisco retail industry marketing has grown from the initial Twitter feed to now include a comprehensive portfolio of social media properties, including Facebook, LinkedIn, Youtube and blog.
I am excited to be presenting with Parvez Patel, senior director of E-marketing at Grainger, on the B2B Social Media Track this Thursday, June 6th from 1:45pm to 2:30pm CT on the topic “Social marketing for b2b: It’s not just for b2c anymore.”
In this session, Parvez and I will present and take questions on the following:
- The vision and strategy for Grainger and Cisco retail marketing when it comes to B2B online and social media
- Examples of B2B social media marketing
- Lessons learned from our respective work on B2B social media — what worked and what didn’t.
Please join us this Thursday, June 6th at 1:45pm CT at the McCormick Convention center at IRCE 2013. I will also be tweeting and posting pictures about the event on the Cisco Retail Facebook and Twitter feed.