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Retail

My colleagues Jon Stine and Lisa Fretwell with Cisco IBSG recently published research about consumers that are constantly channel hopping in their shopping journey.  We all have personal experiences shopping on the web, in the store and on mobile devices. 

I recently in the middle of a conversation during lunch, made a reservation on Open Table app, purchased a case for my phone on amazon app and bought a music album on iTunes  (Doctor Who Series 6), and pulled up directions to the local home improvement store, all in 10 minutes.  Obviously the consumer trend is shopping across multiple channels, and some retailers are succeeding in this new world, and some are not.

I sat down with Brian Kilcourse, managing partner of Retail Systems Research and this was one of the topics we talked about.

Some of the areas we discussed are:

What do you think?  Who are the winning and lagging retailers going forward?

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