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Retail

Thanksgiving holiday came and went with Black Friday breaking records from last year. 

The highlights of the numbers that have been quoted in the press today are:

Looking beyond the headline numbers, here are  some other interesting data points:

Another report from ComScore shows  that Black Friday extended online before  Cyber Monday.

bfads.net web page
Bfads.net, number one most visited web site on Black Friday promotions
Source: ComScore

What does this mean for retailers?  Here are some thoughts:

Want to learn more about OmniChannel? Check out the upcoming Big Idea session “Catch ‘em and Keep ‘em. Satisfying Today’s Shoppers” on January 17th at National Retail Federation Conference, New York

For more information on Cisco at National Retail Federation 2012, please visit http://www.cisco.com/go/nrf2012

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1 Comments.


  1. Results from IBM Coremetrics are in for Cyber Monday
    http://www.coremetrics.com/company/2011/pr11-29-11-cyber-monday.php

    Online sales were up 33.0 percent over 2010, with consumers pushing the average order value up from $193.24 to $198.26 for an increase of 2.6 percent.
    Mobile sales and traffic increased on Cyber Monday, with 10.8 percent of people used a mobile device to visit a retailer’s site, up from 3.9 percent in 2010. Additionally, mobile sales grew dramatically, reaching 6.6 percent on Cyber Monday versus 2.3 percent in 2010.

       0 likes

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