As Cisco Marketing Velocity wrapped up in Cannes last week, Sherri Liebo, Cisco’s vice president, global partner marketing, offered a final takeaway and call to action to the 200 Cisco partners in attendance.
Repeat: “What I say and do differently on Monday.”
As partner professionals, your time is money, your attention is at a premium and your motivation is what helps keep your business humming. If you were in Cannes, you heard three days of deep-dive discussion focused on everything from social media ROI to understanding digital body language to, most importantly, making the leap from lead generation and demand generation to true revenue marketing, where your sales and marketing strategies are “two in a box.”
But you also left Cannes knowing that training, engagement and good advice are only the beginning. Now comes the particularly hard work of applying those takeaways and evolving your business to become the best and most agile marketing professional you can be.
As ever, Cisco global partner marketing and the entire Cisco Worldwide Partner Organization (WWPO) are here to help at every step of the way. As Velocity ended, we asked Sherri to share some of Cisco’s big partner marketing priorities heading into fiscal year 2014. Here’s what Sherri had to say:
Keep an eye out here and on our Twitter handles (@cisco_channels and @partnervelocity), Facebook page, and Cisco Marketing Velocity YouTube playlist for more Velocity wrap-up content, as well as where you can go to watch video and audio replays of key presentations. And don’t forget to congratulate the 19 winners of Cisco’s Best Integrated Marketing Campaign awards.
Leave a comment below and let us know your WISDOM. What’s going to be different?