It’s time for another Partner Update newscast. This week, Andrew’s feeling a bit hungry and tries unsuccessfully to eat an air sandwich. The concept of an air sandwich is explained in detail during a live Virtual Partner Velocity broadcast with speaker, strategist, and New How author Nilofer Merchant. While the air sandwich may be low in fat and calories, it’s also lacking in taste. In the business world, an air sandwich can mean a company lacks innovation. Grab a real sandwich and tune into this episode of Partner Update to learn how to get rid of air sandwiches.
This newcast’s highlights also include: WebEx and Jabber news from the Collaboration Summit, incentives for partners, SMARTnet service deals, CRN’s Top 100 stars of the IT industry, how to enter our new contest, ways Cisco is helping partners with marketing, a recap of our Twitter chat with Cisco’s VP of Global Partner Marketing, a new free social media ebook for partners, and more.
Keep reading for additional information on the news we covered, links, and time stamps so you can forward ahead to the items that interest you.
Innovate with Your Entire Staff, Come Up with the Next Great Idea
During the latest Virtual Partner Velocity broadcast, speaker, author, and strategist Nilofer Merchant provided lots of insight on how to get the best ideas from everyone at your company and offered tips for avoiding the dreaded air sandwich. Global Partner Marketing VP Amanda Jobbins joined Nilofer to discuss how these ideas apply to Cisco partners, and then Nilofer answered questions from the audience.
Catch the recap and full replay here.
Collaboration Summit News Recap: Forever Changing the Way We Collaborate
At the recent Collaboration Summit in sunny Miami, partners and customers alike attended both onsite and virtually and were treated to demos of Cius, joined the buzz on Twitter via the #csummit hash tag, and got the scoop on the latest collaboration solutions from Cisco.
The big news announced at the event revolved around collaboration solutions (surprise!) WebEx and Jabber. Using Jabber, companies running Cisco Unified Communications can now collaborate on any Internet-connected device that runs a browser, including desktops, tablets, smart phones and laptop, thereby enabling instant collaboration for billions of devices and users.
And in WebEx news, Cisco is providing new levels of integration between WebEx and Cisco’s overall collaboration portfolio, extending the power of online meetings while helping customers maximize existing investments.
Check out this blog post for all the details.
CRN Recognizes the Stars of the IT Industry
It’s like the Oscars, for the IT industry. A huge congrats to the Cisco execs who were featured in CRN’s coveted list of Top 100 Executives for 2011 awards! Rob Lloyd, Edison Peres, Keith Goodwin, Chuck Robbins, and John Chambers were all recognized for their achievements.
Acceptance speeches and details here.
How Cisco is Enabling Partners with Marketing?
Cisco’s new Vice President of Global Partner Marketing Amanda Jobbins is settling into her new role and held a live chat on Twitter to answered partners’ questions. During the hour-long discussion, Amanda tweeted about campaigns for partners, favorite social media tools, partner marketing programs, and other ways she’s helping partners ramp up their marketing efforts. What else was discussed?
Catch the full recap and transcript here.
Win our Contest! Tell Us How Cisco Products Improve the Network
Do you have network success stories that you can recap in 25 short words? If so, you may have the chance to win an iPad 2! Enter our latest contest to tell us in 25 words or less how Cisco products have improved your network. Hurry, the contest ends on December 8, 2011.
More details and how to enter here.
Free Social Media Ebook Helps Partners Launch, Manage Social Media Presence
Whether you’re looking for new ways to generate leads or trying to figure out what the difference is between a DM (direct message) and an RT (retweet), how to start a blog that will generate leads, create engaging videos, or use Facebook to connect with customers, the new Cisco Channels Guide to Social Media holds the answers for you!
This ebook is full of guidance to help partners launch and manage a social media presence. New and advanced social media users alike will benefit from the book’s practical advice, tips, and actionable steps to social media success.
So, what are you waiting for? Download your copy of this free ebook and get started with social media today!
The Right Network for Customers, Plus Incentives for Partners
Are your customers busy troubleshooting network outages and connection errors when they should be busy growing their business and increasing profitability? If you answered yes, then it’s time to switch them over to the Right Network.
Special partner rewards are now available, too, along with Cisco SMARTnet Service deals. Both promotions end on January 28 so be sure to jump on this deal today.
Visit this link for all the details.
Tweet of the Week
This time, our Tweet of the Week comes from Cisco’s own CTO @Padmasree, in honor of the Collaboration Summit. She tweeted:
“Try Cisco Collab RT @neilpatel A bus station is where a bus stops, a train station is where a train stops. On my desk I have a work station.”
That’s it! Be sure to tune in for the next newscast in two weeks.
In the meantime, we’re looking for partners to interview for upcoming episodes of Partner Update. Drop us a line if you have customer success stories, technology deep dives, or anything you’d like to share.