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At Cisco Partner Velocity last week, the Channels blog caught up with David Nour--author of the book “Relationship Economics,” speaker, and Managing Partner of The Nour Group.

In his keynote at the event, Nour covered ways to “unleash the power of social media,” but not just by getting more followers, collecting more friends, and increasing page views on your blog. Turns out, social media success is all about building relationships and influence where ROI stands for “return on influence.”

Check out this interview with Nour to find out his favorite social media tools, ways to gain trust, and how to increase your influence.

What other tips did Nour offer during his keynote? Read on to find out…

Nour offered tons of great tips and here are a few of my favorites:

Finally, one of the big a-ha statements Nour made was this: “When you influence the conversation, you influence the relationship, if you influence the relationship, you influence the outcome.”

What do you think of what Nour said? Do you agree?

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  1. Excellent article and really good tips from Nour. He has given a whole new meaning to the term “ROI”.


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