Yes, social media is new, funky, and exciting, but how do we leverage it in a meaningful way for business? (And measure the results, too?) Will McInnes, Managing Director at social media strategy firm NixonMcInnes, helps clients answer those very questions every day.
McInnes chatted with me about the eight social media commandments, why immediacy equals success online, the OODA loop, how to get started with social media, and the importance of listening.
If you haven’t gotten started with social media, perhaps it’s at the end of your to-do list behind walking the dog and doing the laundry. By the way, “Start now” is one of the key commandments. Find out what other commandments are on his list in this video interview:
What social media commandments are on your list? For those who haven’t gotten started, what is holding you back?
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