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Social Media Spotlight: The Importance of SEO

September 20, 2011
at 4:26 pm PST

Whether your customers are searching on the web for someone to provide a UCS solution, a FlexPod, or cloud services, how do they find you? If they perform a Google search, do you think they will visit your site, if it shows up on the 10th page of search results?

Chances are that won’t happen--your potential customers will likely click the first or second link they find. So here’s the big question: How do you assure that your site appears in the first page of results?

Why, with magic and fairy dust, of course! Okay, okay…actually, using search engine optimization, or SEO (and some magic, too.)

What is SEO?

SEO is defined as the process of improving the visibility of a website or a web page in search engines. The higher and more often your site appears in search results, the more traffic your site will get.

To better explain the concept, the site Searchengineland has a great video that offers an easy way to understand SEO and complex search algorithyms. (They also feature the periodic table of search engine elements on their site.)

There are literally thousands of books bursting with SEO tips, websites and blogs dedicated to only that topic, and a veritable plethora of experts. Keep reading for four actionable SEO tips you can take advantage of today, as well as a list of resources that  you can use.

Great Content is Great SEO

One of the easiest ways to drive up website’s your position in search results is to put compelling, interesting content on your site. Whether you post content on your blog, or put content on your home page, solid, well-written content is bound to draw eyes. Here are some of our tips on how to write great content for your site.

Use Lots of Inbound Links

Adding in links to your own content on your website or blog can greatly increase your site’s ability to be indexed by Google and other search engines. This blog offers great advice on how to maximize link usage to improve your site’s SEO.

Keywords are Important

Keywords play a critical role in bringing search engines--and those all-important customers-- to your site. Words such as UCS, FlexPod and cloud, for example, should be included within the copy of your website, as well as in titles and descriptions. This blog includes easy-to-follow advice on how to best weave keywords into the content on your site.

You can also use tools to help you learn what terms your customers may be using in their searches. Free versions oftools such as Keyword Discovery or WordTrackers can be useful  (both also have more powerful paid versions.)  Another good free tool is Google’s AdWords Keyword Tool. Remember, people use sites other than Google, so you should look for key terms on Bing, as well.

Implement Crawling

You should crawl your site periodically to get an overview of what’s working, and what isn’t, for SEO. A tool such as the Screaming Frog SEO Spider Tool can review urls, page titles, meta descriptions,  headings, and spiders your site’s links, images, CSS, script and apps from an SEO perspective.

Additional Resources on SEO

Visit Searchengineland’s checklist
Check out the Top 100 SEO blogs
Google’s SEO Guide

Got any of your own advice to share? Please add your thoughts in the comments.

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2 Comments.


  1. I like the resources in your post. I think they are all valid points too. The boundaries of SEO continue to expand as users on the web become more connected. Social media is becoming more important, likes, shares and followers are also being taken into consideration somehow in Google’s Algo. I’d like to know if anyone else has seen any significant positive effects from facebook and twitter activity on Google?

       0 likes

  2. Mary Gorges

    HI Alexandra
    Love the blog. Could you give me a 1:1 tutorial on SEO? I’d like to hear more …
    Mary

       0 likes