Cisco Blogs


Cisco Blog > Partner

Invest In Yourself to Get the Greatest Returns

The gift of education is the gift that keeps on giving. Getting your higher education degree is a critical element of success for most professionals these days. But education shouldn’t stop with your college experience.

Ongoing training is also necessary to maintain your competitive edge. This is especially true for sales professionals who act as consultants to their customers. Keeping up with industry changes, new methodologies and customer concerns are an absolute necessity. More importantly, ongoing training results in more money! A training analysis showed that training geared for sales and marketing professionals resulted in 24% higher profit margins and an increase in sales of up to 6.5% (Learndash.com, 2013).

So there are two primary focus areas for training when it comes to sales professionals. First, learn the basics. There are fundamental processes that every salesperson should master to enjoy consistent success. The earlier you learn these fundamentals in your career, the better off you will be. But even the best salespeople will get away from the basics the longer they stay in business. It’s not at all uncommon to see sales professionals succeed in their first year of business only to watch them fall into a slump during their second or later years because they get away from the basics.

Taking refresher courses on the fundamentals will keep you sharp. Some of the basics include territory planning, cold calling techniques and negotiation/closing skills just to name a few. Do you know how to mine your install base customers? Only focusing on net new leads? The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%  (, 2013).

Read More »

Tags: , , , , ,

Cisco Partner Weekly Rewind – September 18, 2015

Partner-Weekly-Rewind-v2

Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Cisco Mobility Express Solution Helps Partners Reach Small and Medium-sized Businesses

We always love when we can provide a new way to accelerate business for partners. And that’s just what the recently launched Cisco Mobility Express solution does.

It also helps partners build out their mobility practices on a common technology platform, fueling additional revenue opportunities. Best of all, the solutions deploys in less than 10 minutes.

As you might have guessed, there’s quite a bit to this offering for partners. Be sure to explore our Mobility Express Launch page for more.

Partner Voices: The Power of 3: Cisco, EMC, and VCE

Senior Director of Global Strategic Partner Sales, Chris Panzeca, made his blogging debut on Friday morning when he stopped by to talk about the great relationship these technology leaders have.

He also highlighted a couple of success stories that Cisco, EMC and VCE  have recently teamed-up on to help shared customers.  Be sure to check his post out.

As always, let us know what you think of the blog. Feedback from partners, especially around partner programs, is vital for Cisco to keep producing programs that work for all of us.

Good Reads

Read More »

Tags: , , , , , ,

Partner Voices: The Power of 3: Cisco, EMC, and VCE

There’s nothing like the energy of more than 25,000 people in San Francisco talking technology over the course of three days, like VMWorld 2015. And now that I’ve had a couple of weeks to let the dust settle and reflect back, it’s the successful relationships with our partners that remains top of mind and defines Cisco’s success.

For me, the focus on our partnerships with EMC and VCE once again demonstrated that both customers and partners are excited about not only our past successes, but more importantly, where we are going and the work we’ll be doing together in the future.

Fifteen years and more than 70,000 mutual customers later, EMC and Cisco remain global technology leaders because of our commitment to customers, leading technology, and support. And if traffic in the Cisco booth at VMworld is any indication, it’s very clear there’s still a buzz.

Add VCE to the mix, whose Vblock with Cisco ACI continues to help customers, and the result is a ‘Power of 3” providing leading Storage (EMC), Networking (Cisco) and Converged Infrastructure (VCE) solutions.

Power of Three

Sarah Phillips (EMC) Mark Murphy (Cisco) Susan Haas (VCE)

Read More »

Tags: , , , , , , ,

Cisco Mobility Express Solution Helps Partners Reach Small and Medium-sized Businesses

The continued growth of wireless devices in the workplace means that mid-market organizations are taking a new look at wireless networks and the positive impact that mobility can have on delivering tangible business benefits.  However, these mid-market organizations face a wide array of choices on enabling their workforce with wireless mobility solutions, and oftentimes have limited IT resources.  This is where you, the channel partners or integrators, step in.   For many of you, enterprise mobility continues to be one of the most important areas of focus, and an abundance of opportunities are emerging for you to grow and capture new business around small to medium-sized deployments.

Today, we launched the Cisco Mobility Express solution  that is designed to deliver enterprise class Wi-Fi for small to medium-sized businesses.

By offering Mobility Express, you have a new way to accelerate business and help build out your mobility practices.   Mobility Express provides you with a competitive offering that appeals to cost-conscious customers while also delivering the value of Cisco reliability and excellence.   Mobility Express squarely addresses small-scale implementations which allows you to capture new customers by selling into this growing customer segment of mid-market organizations.

Mobility Express is also built on a common technology platform, enabling you to sell investment protection, and fuel additional revenue opportunities through a seamless upgrade path as customers’ needs evolve.  And finally, Mobility Express gives you have a strong ease-of-use value proposition to present to customers.  The solution deploys in under 10 minutes, making it attractive to smaller organizations where flexibility and ease of use is a priority.  For more information, please visit the partner launch page here.

Determining adequate bandwidth, power requirements and security are only part of the challenge with WiFi networks. Increasingly, we are seeing partners build professional services practices to help customers of all sizes with their sophisticated needs around WiFi deployments and driving business outcomes.  Partners offering site surveys/assessments, integration services and management of an integrated technology solution are often the most successful.

To complement this new offering, Cisco continues to invest in partner enablement and training to help prepare our partner community and lead you on a profitable path forward.

Here are some notable resources:

  • Partner Account Manager, System Engineer and Field Engineer training is available globally
  • As the industry job roles evolve, Cisco’s CCNA Wireless certification is also being updated with a focus on cloud managed and Unified Access wireless architectures, as well as 802.11ac access points, controllers, and wireless standards. You can find more details here.
  • To close deals faster be sure to use the new Cisco Cloud-Based Predictive RF Planner Tool. Using this tool, you can now provide initial site estimates for your customers without requiring a physical onsite inspection. You can create a bill of materials quickly and easily from your desktop.
  • Review an on-demand training webinar, Voice of the Account Manager, designed to provide the Cisco Partner account manager with timely and relevant sales updates focused on Cisco’s Enterprise Networking Architecture. Here is a link to access the webinar.

Finally, please provide your feedback in the comments below. I would love to hear your thoughts on our announcement.

 

Tags: , , , , , ,

Cisco Partner Weekly Rewind – September 11, 2015

Partner-Weekly-Rewind-v2

Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Verizon Partners with Cisco to Launch SD-WAN Managed Service

Verizon outlined plans on Tuesday to offer a Managed WAN service based on Cisco’s software-defined infrastructure.  Verizon is the first carrier to do so on Cisco’s platform.

The partnership is a big step in Verizon’s march toward fifth-generation, or 5G, wireless technology.  Cisco’s SVP, Kelly Ahuja, has more on what this means for the future.

As always, let us know what you think of the blog. Feedback from partners, especially around partner programs, is vital for Cisco to keep producing programs that work for all of us.

Good Reads

Read More »

Tags: , , , , , , , ,