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Trade in Your Customers’ Old Equipment: Enroll in TAP 13 Now

If you’ve ever bought a new car at a car dealership, then you’ve likely considered trading in your old clunker at the time of purchase. That trade-in essentially helps you add to your purchasing power by rewarding you for offering up a dated, used product.

This same principle applies to Cisco’s Trade-In Accelerator Program, or TAP. Do your customers have old equipment lying around that is sorely in need of an upgrade? TAP gives partners financial incentives to migrate a customer’s Cisco and competitive networking equipment to newer Cisco products, using the Cisco Technology Migration Program (TMP). How it works: TAP allows partners to apply online, and have customers trade in old equipment. Enrolled partners can then track their progress toward achieving the program requirements (and rewards).

Enrollment in TAP 13 began on May 2 and lasts until June 10. The TAP 13 six-month program period, during which time partners can migrate their customers’ equipment, lasts until October 29.

Here’s more details on TAP 13. Read More »

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Xerox Corp. and Cisco Team Up to Offer Secure, Cloud-Based IT Services

May 9, 2011 at 2:21 pm PST

It may be sunny where you live, but the forecast calls for clouds today as Cisco and Xerox Corporation announced a strategic alliance to deliver cloud-based IT services. The partnership between Cisco and Xerox brings technology solutions that combine network and print cloud services for customers, along with a host of opportunities for partners.

Today’s announcement means that customers can add managed print services to their networks, leverage cloud server infrastructure to scale their application hosting, monitor print devices, manage everything in one cloud environment — and lower IT expenses, too.

It’s a “win-win-win” as Cisco SVP Keith Goodwin tweeted this morning.

What’s not to like? Today’s announcement delivers solutions in the following major areas:

  • Xerox Corporation Managed Print Services over Cisco Borderless Networks:
    This consolidates IT and print management using the network’s embedded security, WAN optimization, and print aware intelligence to monitor print technology and operating costs, to protect confidential data from any location, and to improve employee productivity with advanced mobile and cloud printing applications.
  • Xerox Cloud ITO Services via Cisco UCS and Vblock Infrastructure:
    This accelerates the rollout of new IT services to adapt to changing needs of the workforce and reduce IT costs through a private cloud, the public cloud or through a combination in a hybrid cloud environment.
  • Xerox Mobile Print Solution on Virtual Desktops and Cisco Cius:
    Means (almost) no more worrying. Mobile workers can securely print documents from any email-enabled device – including virtual desktops and Cisco Cius tablet – to any enabled printer using the Cisco Borderless Networks and Wireless LAN solutions.

What’s in it for partners? Read More »

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Embarking on an Exciting Evolution: What Partners Need to Know

I’ve heard time and again from you (our partners) that we need to simplify, and make it easier to do business with us. Yesterday, we took a leap forward in streamlining Cisco.

Here are the three things I’d like to emphasize about the changes we announced on May 5.

1)    Simplicity.

I promised you at Partner Summit in New Orleans that we would simplify. Yesterday we followed through on that pledge by streamlining our sales, services, and engineering organizations at Cisco.

2)    Profitability.

My top priority is your profitability. We will continue to innovate and invest in industry leading programs like VIP and OIP. And, together we will drive growth and profitability in five key areas:

•    core  (routing, switching, and services)
•    collaboration
•    data center, virtualization, and cloud
•    video
•    architectures

Read More »

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Social Media Spotlight: How to Blog Successfully

It may seem that Facebook and Twitter get all the attention in social media circles these days, while the simple blog has been pushed to the sidelines. But in truth, a blog can and should lie at the center of your social media strategy. After all, a blog enables you to set the narrative for your company in a way that no other Web 2.0 tool can.

In fact, more than half of Internet users read a blog at least monthly and find them very influential, according to research from Technorati and eMarketer.  Want to tell a customer success story? Need to spread information about an upcoming company-sponsored event? A blog can serve those needs, and more. Ultimately, you should think of your blog as the hub for your social media activities.

Setting up a blog on your website requires a little programming expertise (here’s some tips on how to do that), but once you’re up and running, it’s good to follow a few guidelines for shaping the content that you’re presenting.

Choose Your Topics

Not certain of what to write about? One of the best places to start is by introducing your company blog as a place to share ideas. Readers will be encouraged to hear that your blog is a place they can respond to—literally, with comments on your content. Inviting feedback is a great way to establish customer conversations.

From there, you can host a company-wide brainstorm session to see what topics customers ask about and where their pain points are. If you can address a customer need on your blog, or show customers how to do something, or lend your expertise, customers will look to you as a trusted source. (And this can also have the added benefit of boosting sales.)

You can also blog about a news story by putting your own twist on it and why it’s important to your readers. Another thing you can do is link out to another blogger and credit them with sharing something interesting, and offer your thoughts on the topic. The possibilities for content are endless.

Keep reading for more blogging tips. Read More »

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Live Virtual Velocity Broadcast: Tips on Turning Leads Into Customers

May 3, 2011 at 11:57 am PST

Do you ever wish your leads were more “hit” and less “miss”? Or maybe you regret spending valuable months chasing a lead that never came to fruition? Well, you’re not alone.

80% of leads are lost, ignored, or discarded because the customer isn’t ready to talk to a salesperson according to Brian Carroll, executive director of Applied Research at MECLABS and author of the popular book, “Lead Generation for the Complex Sale.”

Don’t let another lead turn into a missed opportunity. Register for our free Partner Velocity Virtual broadcast on Tuesday, May 10 at 7:30 a.m. PST with sales lead expert Brian Carroll. During the one-hour session, he will reveal the latest trends and best practices around lead generation that you can put into practice right away. He will also answer your top lead generation questions.

Get a sneak preview of what Brian will discuss:

Free gift for all attendees: Read More »

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