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It’s Your Lucky Day, We’ve Got Your Top Cisco News Headlines

May 13, 2011 at 12:50 pm PST

Many believe that number 13 equals bad luck. And on Friday the 13th some may take extra precautions to ensure nothing bad happens. There are literally hundreds of myths out there around things that could bring bad luck: a black cat crossing your path, walking under ladders, and breaking mirrors, to name a few.

One thing that’s guaranteed to bring good luck to all, however, is watching the latest Partner Update newscast. What could be more lucky than getting all of the latest Cisco partner news in less than five minutes?

It’s been a busy week! In this newscast, we share ways that Cisco is simplifying and making easier to do business with us, we cover the top networking myths, new IT cloud and print solutions, give you a recap of our B2B lead generation and marketing webcast with tips on turning leads into customers, a way to turn your customers’ old networking equipment into money for you, showcase B2B blogging tips, and highlight our Tweet of the Week.

Keep reading for highlights and links to everything we covered in this week’s Partner Update along with timestamps so you can easily jump to each item. Read More »

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How Mobile Devices Impact the Network

May 12, 2011 at 2:47 pm PST

dog facebookAre you among the one third of smartphone owners who use social media applications from bed?

I’ll admit I was surprised to hear so many people check their phones even before having a morning cup of coffee, mostly because I didn’t realize other people did that, too!

This phenomena probably won’t be as surprising in a few years when there will be one mobile device for every person on Earth, according to the Connected World Report, 2010.

While these stats may sound like drivel, they actually underscore the importance that a reliable network plays (and will play) for an increasingly mobile workforce — not just for those people checking Facebook under the covers.

Let’s face it: a network built on “good enough” equipment isn’t going to deliver the same experience as one using next-generation equipment designed for the loads of today’s demanding applications—including voice, video, and data.

Curious about the importance of the network as it relates to mobile? Head over to Silicon Angle where Mike Rau (Vice President, CTO for the Borderless Network Architecture at Cisco) blogged on myth number one --The Single-Purpose Network Myth.

In the post, Mike explains that a good enough network is not designed to handle the needs of an increasingly mobile population, but is built to serve the single purpose of connecting users to resources in silos of connectivity. As mobility demands on the enterprise increase, he indicates that it becomes critical that an end user is consistently managed as they access the network, whether over a wired, wireless, or VPN connection.

Read More »

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Virtual Velocity Recap: Latest Trends & Best Practices in Lead Generation

May 11, 2011 at 4:51 pm PST

Yesterday, my fellow channels blogger Alexandra Krasne hosted our latest Partner Velocity Virtual Broadcast. This time around the topic was trends and best practices in lead generation, and her guest was sales lead expert Brian Carroll. Brian is the executive director of Applied Research at MECLABS and also the author of the popular book, “Lead Generation for the Complex Sale.”

During the broadcast, Brian explained the latest lead generation trends, and he provided some incredibly useful marketing tactics that can be helpful in uncovering leads. Brian also answered audience questions submitted via Twitter.

Missed the broadcast? Here’s a replay.

In addition to the video replay above, we have a text summary of the broadcast below, along with time stamps to identify sections in which Brian addressed specific topics, such as creating buyer personas, social media tactics, optimizing and choosing your B2B marketing mix, and principles for effective telemarketing. Read More »

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Trade in Your Customers’ Old Equipment: Enroll in TAP 13 Now

If you’ve ever bought a new car at a car dealership, then you’ve likely considered trading in your old clunker at the time of purchase. That trade-in essentially helps you add to your purchasing power by rewarding you for offering up a dated, used product.

This same principle applies to Cisco’s Trade-In Accelerator Program, or TAP. Do your customers have old equipment lying around that is sorely in need of an upgrade? TAP gives partners financial incentives to migrate a customer’s Cisco and competitive networking equipment to newer Cisco products, using the Cisco Technology Migration Program (TMP). How it works: TAP allows partners to apply online, and have customers trade in old equipment. Enrolled partners can then track their progress toward achieving the program requirements (and rewards).

Enrollment in TAP 13 began on May 2 and lasts until June 10. The TAP 13 six-month program period, during which time partners can migrate their customers’ equipment, lasts until October 29.

Here’s more details on TAP 13. Read More »

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Xerox Corp. and Cisco Team Up to Offer Secure, Cloud-Based IT Services

May 9, 2011 at 2:21 pm PST

It may be sunny where you live, but the forecast calls for clouds today as Cisco and Xerox Corporation announced a strategic alliance to deliver cloud-based IT services. The partnership between Cisco and Xerox brings technology solutions that combine network and print cloud services for customers, along with a host of opportunities for partners.

Today’s announcement means that customers can add managed print services to their networks, leverage cloud server infrastructure to scale their application hosting, monitor print devices, manage everything in one cloud environment — and lower IT expenses, too.

It’s a “win-win-win” as Cisco SVP Keith Goodwin tweeted this morning.

What’s not to like? Today’s announcement delivers solutions in the following major areas:

  • Xerox Corporation Managed Print Services over Cisco Borderless Networks:
    This consolidates IT and print management using the network’s embedded security, WAN optimization, and print aware intelligence to monitor print technology and operating costs, to protect confidential data from any location, and to improve employee productivity with advanced mobile and cloud printing applications.
  • Xerox Cloud ITO Services via Cisco UCS and Vblock Infrastructure:
    This accelerates the rollout of new IT services to adapt to changing needs of the workforce and reduce IT costs through a private cloud, the public cloud or through a combination in a hybrid cloud environment.
  • Xerox Mobile Print Solution on Virtual Desktops and Cisco Cius:
    Means (almost) no more worrying. Mobile workers can securely print documents from any email-enabled device – including virtual desktops and Cisco Cius tablet – to any enabled printer using the Cisco Borderless Networks and Wireless LAN solutions.

What’s in it for partners? Read More »

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