Cisco Blogs


Cisco Blog > Partner

Partner Update Shares Top Cisco News and Magic Recipes

Fairy dust and magic genies? Is it Halloween already?

Actually, Halloween is over a month away but that didn’t stop Alex from sharing her magic recipe for driving more traffic to your site in this episode of Partner Update.

But that’s not all that happened during Partner Update. We also got a glimpse of Andrew’s presentation skills and why he’ll be joining the upcoming Virtual Partner Velocity, share Keith Goodwin’s thoughts on the importance of healthy competition, find out why Andrew wishes he had a magic genie, learn how to get in touch with live experts, and hear about how Cisco Talent Fairs are helping partners fill talent gaps.

Tune in now to watch the full episode.

Keep reading for a list of links and a written transcript of our newscast. Read More »

Tags: , , , , , , ,

Accelerate Sales and Get Support in Your Local Language By Calling Cisco Partner Advisor

We know that Cisco partners are often on the go, catching up on work at the airport or getting a few things done at a café. But what happens when you’re looking for specific non-technical information about Cisco programs or promotions, and you need help getting your question answered?

Find out how Cisco Partner Advisor helped these partners get the answers they needed, and how to leverage this resource yourself.

How can Partner Advisor help you? Read on for specifics on what you need to know about Partner Advisor.
Read More »

Tags: , , , , ,

Cisco Talent Fair: Helping Partners Fill Talent Gaps and Tips for Hiring the Best

IDC predicts a nearly 40% gap between demand and supply of technical networking skills by year 2012.

To help Cisco partners fill growing gaps in their own talent, Cisco partnered with CareerBuilder to set up three Cisco Talent Fairs across the Southern region of the United States.

“Business has grown by 50% over the past year and a half so we are really needing some additional help and resources to add to our staff,” said Lauren Decker, Senior Marketing Specialist at INX (a Cisco Gold and Master Partner).

This trend is true across the board for partners who are, “experiencing unprecedented growth and success in their business right now,” said Eric Thomas, Cisco Manager of Partner Operations. But Eric notes that the growing pains around finding talent is consistent with every partner he talks to.

The first Cisco Talent Fair was held in March in North Carolina’s Research Triangle Park. As a result of the event, partners who attended have already taken on 12 new hires with roles ranging from Account Managers and Systems Engineers to Project Managers.

More recently, two Cisco Talent Fairs were held in Texas (Houston and Dallas) to help partners find talent to fill Sales, Engineering, Project Management, Inside Sales, and Marketing roles in their companies. Approximately four hundred prospective employees attended the events, and as a result, participating partners now have a large pipeline of candidates.

So, what can partners expect from a Cisco Talent Fair? Check out the video highlights from the Cisco Talent Fair held in Dallas, Texas.

Are you looking to fill the talent gaps in your company? Cisco Channel Systems Engineer Hernan Hernandez shares his top tips on how partners can attract prospective employees. Read More »

Tags: , , , , , , , ,

Learn How to Present Visual Stories that Captivate Any Audience

Have you ever given what you thought was a compelling speech only to hear crickets instead of wild applause from your audience?

Have you ever given a sales pitch that fell flat?

Are you truly connecting with your audience and taking them on a journey or just talking at them?

Presentations are the currency of business communications. Those who master communicating with audiences–whether social media, sales pitches, lead generation, or traditional marketing–rise faster than their peers, reach more customers than their competitors, and turn causes into a groundswell.

Through Cisco’s Partner Velocity program, partners can learn marketing, social media best practices, and tips for engaging with customers from the industry’s leading experts. In our next Virtual Partner Velocity marketing session, we’ll be holding a live online broadcast featuring best-selling author and persuasion expert Nancy Duarte, CEO of Duarte Design.

During the hour-long session on October 11 at 8 a.m. PST, Nancy will demonstrate how to apply the methods in her book Resonate: Presenting Visual Stories That Transform Audiences and build meaningful connections with audiences that compel them to action. She’ll also take your questions live on the air.

What will you learn and how can you participate?

Read More »

Tags: , , , , ,

Social Media Spotlight: The Importance of SEO

Whether your customers are searching on the web for someone to provide a UCS solution, a FlexPod, or cloud services, how do they find you? If they perform a Google search, do you think they will visit your site, if it shows up on the 10th page of search results?

Chances are that won’t happen–your potential customers will likely click the first or second link they find. So here’s the big question: How do you assure that your site appears in the first page of results?

Why, with magic and fairy dust, of course! Okay, okay…actually, using search engine optimization, or SEO (and some magic, too.)

What is SEO?

SEO is defined as the process of improving the visibility of a website or a web page in search engines. The higher and more often your site appears in search results, the more traffic your site will get.

To better explain the concept, the site Searchengineland has a great video that offers an easy way to understand SEO and complex search algorithyms. (They also feature the periodic table of search engine elements on their site.)

There are literally thousands of books bursting with SEO tips, websites and blogs dedicated to only that topic, and a veritable plethora of experts. Keep reading for four actionable SEO tips you can take advantage of today, as well as a list of resources that  you can use. Read More »

Tags: , , , ,