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Live Broadcast Offers Tips to Help Partners Increase Profitability, Differentiate

April 12, 2011 at 2:14 pm PST

Need help building your professional services practice so you can increase profitability, accelerate your evolution to architectures, and differentiate? Then you won’t want to miss our upcoming live video broadcast for partners.

On Monday, April 18 at 10:30 a.m. PST, we’ll be hosting a live, free, interactive video chat on our Ustream channel with Bob Dimicco, Director of Cisco Services. During the live broadcast, we’ll be taking a closer look at the recent announcement made at Partner Summit 2011 and what it means for partners.

We will also cover the following topics:

  • Why Services are THE key differentiator and profitability engine for Cisco partners.
  • How partners can take advantage of the new set of services called Collaborative Professional Services
  • Why Cisco has one of the most partner-centric services strategies in the IT industry.
  • How Cisco will drive the next wave of service innovation through Cisco’s Smart Services.

And, most importantly, we’ll be answering YOUR Services questions live on the air during the broadcast.

Your participation is integral to the success of this broadcast! Here’s how you can participate:
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Cisco Learning Partners Key to Architectural Evolution

Today, Ricardo Moreno--Senior Director, Strategy, Planning & Programs, Worldwide Partner Organization--blogged about evolving our channel partner program and specific architecture specializations: Borderless Networks, Collaboration, and Data Center.

As Cisco evolves its products and services to map to architectures, partners and customers must develop new skills to be successful. Engineers will need to be able to devise network-centric architectures, and salespeople will require the ability to identify business issues and map technology solutions to the issue.
Architectural Specializations

Building competencies in key areas including business consulting, architecture practice and business and solution modeling will position channel partners with the skills they need to thrive in this new architectural framework.

As the Global Director of the Worldwide Learning Partner Channel, my team works directly with our network of more than 450 strategic partners located in over 130 countries globally.

Learning Partners are authorized by Cisco to deliver technical, certification, product, and solutions training. They are key to supporting the company-wide transition to architectural strategy by delivering architectural proficiencies and related certification courses.

You have undoubtedly joined the more than 300,000 worldwide Cisco customers and channel partners who annually receive authorized training and enablement through Authorized Cisco Learning Partners.

To help Cisco partners and customers make the shift to architectures, we’re working closely with Learning Partners to create specialized training and skills development.  In fact, Cisco is evolving its entire global Learning Partner Channel program to deliver architecture-based skills and training.

To speed customer adoption of the new architectural approach and help partners embrace architectural capabilities, Cisco is transforming its Worldwide Learning Partner Channel program into two tracks for FY12: Read More »

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New Architectural Specializations for Cisco Partners: Borderless, Data Center, Collaboration

At Partner Summit 2011, Edison Peres, SVP WW Channels, described architectures as being the house, with individual solutions being the rooms in that house.

httpv://www.youtube.com/watch?v=3BbVPCavN1U

Today we are evolving our channel partner program with architecture specializations: Borderless Networks Architecture Specialization, Collaboration Architecture Specialization, and Data Center Architecture Specialization.

Architectures present massive opportunities for Cisco and its channel partners – borderless networks alone have a $49 billion total addressable market opportunity in FY11, collaboration $35 billion in CY11, and data center/virtualization is $42 billion in FY11.

To capture market opportunities that lie ahead, we must evolve towards architectures together.  And here’s how we’ll do it.

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Cisco Channels Social Media Spotlight: Your Questions Answered

April 6, 2011 at 11:36 am PST

Since starting my role in Cisco Channels social media some three years ago, I’ve been asked a lot of questions: “What video camera should I buy?” “Who do you like to follow on Twitter?” “Who does your hair?” (OK, no one’s actually asked me the last question, but drop me a note in the comments if you really want to know.)

But the most commonly asked questions that I hear over and over are: How do I get started with social media, what are the best tools to use, and how do I engage more customers? Well, in the interest of helping Cisco partners around the globe achieve resounding social media success, I’m happy to announce our new Channels blog series: Social Media Spotlight!

In this series, my fellow Channels blogger Kalpana Ettenson and I will be addressing any and all social media questions that you have. For starters, we want you to post your most burning social media questions in the comments below so we can address them in upcoming blog posts.

And we also have a few topics planned based on questions we’ve gotten in the past… Read More »

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How to Join the New Breed of Profitable Partners

This post is the second in a series we’re featuring from Beth Vanni, Vice President of Amazon Consulting. Amazon Consulting is a partnering services firm dedicated to helping companies elevate the impact of partnering. Beth has over 25 years of experience in technology sales and marketing, with a specialty focus on partnering strategies and supporting operational plans.

Reaping tangible business efficiency benefits from technology has long been the quest for end-users, and as such, has been their primary demand from their solution providers.  But what kind of channel organizations are providing the greatest value around business or industry solutions today? And are they getting the right kind of support and incentives from IT vendors to be effective and remain relevant?

Amazon Consulting research has shown that end-users have a distinct hierarchy of needs of their solution providers. On the top of that list is the solution provider’s ability to deliver on time and on budget, have a comprehensive product and services offering, then proactively anticipate the customers’ unique needs.  In our most recent research entitled “Influencing the Influencers,” Amazon Consulting identified the current breed of partners offering these tailored business solutions.

Here’s more on the characteristics of this breed of partners: Read More »

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