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Learn Marketing from the Experts and Amp up Your Efforts Next Week

In less than a week, partners from around the globe will join Cisco executives and marketing thought leaders in Las Vegas for Cisco Partner Velocity 2012. This exclusive three-day event is all about you—helping partners “amp up” their marketing efforts. Don’t worry if you can’t attend in person: there will be lots of coverage from the event and replays so you won’t miss a thing.

Next week, we’ll host the very best and brightest marketing experts and they will share their insights on a range of topics such as:

  • How to scale your business through integrated campaigns
  • Creating distinction using social media
  • Understanding and leveraging marketing techniques
  • Marketing best practices to accelerate your business
  • And much more!

Some of Partner Velocity’s guest speakers include:

  • Dr. Martha Rogers, recognized for her one-to-one marketing
  • Daniel Pink, bestselling author and journalist
  • Chris Brogan, bestselling co-author and columnist

What else can partners expect to learn? Read More »

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World Wide Technology ‘Climbs the Charts’ as a Utility Game Changer—You Can, Too!

Adele.

Justin Bieber.

Taylor Swift.

Overnight sensations, right? If only it were that easy. The truth is these international pop stars spent their early years perfecting their craft before hitting it big. The same can be said about World Wide Technology (WWT), Cisco’s largest reseller to the United States Federal Government.

Founded in 1990, WWT has grown from a mere startup to a $4 billion+ organization with more than 1,700 employees. Their success secret? A relentless focus on their people, processes, and partnerships—including their close partnership with Cisco. Also of note is their ability to look ahead, anticipating profitable market shifts.

One of those is occurring now in the energy sector. Utilities around the world are eager to modernize energy grids with intelligent infrastructure. While Cisco is ready to help partners meet those needs with its recently introduced Connected Grid portfolio, WWT is also fully on board to generate new sources of revenue.

John Rohde, WWT’s energy and utility practice manager, recently shared his thoughts on what’s required for partners to thrive in the energy sector. Read More »

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Stay on Top of Network Demand—and Differentiate Your Business—with Advanced IP NGN Architecture Specialization

Over the next several years, worldwide consumer Internet traffic is expected to increase fivefold, reaching a compound annual growth rate of 36 percent.

I’m no mathematician, but I’m guessing that amounts to a whole lot of traffic. It also means that your service provider customers will need to keep pace to ensure they have enough network capacity to support the accelerated demand.

You can help by taking advantage of the Advanced IP Next-Generation Network (IP NGN) Architecture Specialization. It’s available now to qualified partners.

Leverage this new specialization to help your service provider customers create, enable, and integrate a variety of high-quality video, mobility, and cloud solutions for businesses and consumers alike—all on a single IP-based network.

Want to find out how you can benefit from this architecture specialization, and how it can help you differentiate? Read More »

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Customers are Ready to Embrace the ‘World of Many Clouds’—Are You?

Think cloud isn’t the next big thing in the evolution of IT? By 2015, experts predict cloud traffic will grow 12 times to reach 1.6 zettabytes—yes, zettabytes. That’s more than four days of business-class video for every single person on the planet.

So listen up, partners. Cisco is backing cloud 100 percent, and they’re ready to work with you to help enable the world of many clouds. Whether it’s planning, building, or running clouds, the opportunities are enormous. There’s also a great deal of complexity.

But not to worry. Cisco has you covered.

As part of its Cloud Partner Program, Cisco is offering Collaborative Professional Services (CPS) for Cloud. This Cisco Services offering shares intellectual capital, smart service innovation, demand generation, and a global delivery infrastructure with partners—all to help you develop profitable cloud solutions that will put a smile on every customer’s face.

Believe me. Your enterprise, service provider, small business, and government customers want a trusted cloud advisor. By transitioning to cloud, they’re likely to reduce costs, increase efficiency, and gain strategic advantage. Wonder who they’ll thank for the help? Read More »

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Online Retailer Turns to Cisco Partner to Help Upgrade Network

Imagine running a call center where all of your phones rang for a single call and your operators had to roshambo to decide who would answer. Pure chaos, right? Well, that describes the situation Wayfair (formerly CSN Stores) was in before INX (recently acquired by Presidio) stepped in to upgrade and enhance their networking capabilities. (Okay, maybe without the roshambo part, but still chaotic nonetheless.)

Wayfair is the largest online retailer in the home goods space. As they grew from a two-person company to one with 800 employees, they looked to INX to provide various network solutions—from expanding their older VoIP-based telephony solution to designing and implementing a scalable Cisco Unified Communications/Collaboration Solution.

Wayfair Co-founder and Chairman Steve Conine says, “We really needed to upgrade to a system that had much more sophisticated routing and better tie-in with our call order system. Having the ability to take advantage of some of the Cisco wireless phone technology for the operators on the floor and the warehouse has been pretty neat.”

Steve also gives glowing reviews of INX. “Over the years, working with INX, they’ve really become a trusted advisor to our IT operations group.”

But INX didn’t become Wayfair’s trusted advisor overnight. Watch as Steve shares why INX continues to be a group he relies on when it comes to providing network solutions.

Read More »

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