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7 Questions to Ask Before Launching a Social Media Program

Success can come in many forms. Three very different success stories. Listen to the replay for details.

This week, Partner Velocity (Cisco’s program to help partners’ marketing efforts) held a one-hour webcast to help you get started with social media.

It’s a topic near and dear to my heart, so I led the webcast and provided some guidance for beginners and more advanced practitioners, tips, and tricks to help launch a social media presence.

If you couldn’t make it, don’t worry as there’s a replay available. Be sure to listen to this replay and attend the next two webinars in the series: you’ll be entered to win a US$2500 marketing consultation.

Head to the Partner Velocity site for details, and to register for the next two sessions (Social Media for Events and Creating an Integrated Campaign).

Here’s a quick recap of the topics covered in this week’s session “Building a Successful Social Media Program”:

  • How to develop a listening strategy
  • How to define and segment your audience (and create content for each persona)
  • Tips and tricks for engaging with your audience
  • Ways to design a measurement/metrics plan
  • And finally, some key takeaways and next steps

Keep reading for my seven questions to ask before launching your own social media program.

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IT Forecast: Cloudy with a Chance of Collaboration

This week, we continue with our coverage of XChange 2012, where UBM Channel presented the Annual Report Card Awards. While on site at the event in Texas, we had a chance to talk about cloud with our partners as well as trends they’re seeing.

In this video, we chat it up with Cisco partners Ed Greenberg of Alliant Technologies, Mont Phelps of NWN, David Powell of TekLinks, and Peter Valters of Empowered Networks. Watch as they share their thoughts about the rush to the cloud—including the opportunities and challenges that lie ahead.

Want to know what else they had to say? Read More »

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Presidio Voice Engineer Saves the Day as Fire Rages, Showing the ‘Human Element’ Behind the Customer Relationship

I like those heroes who say they aren’t heroes. You know who I’m talking about?

Neil Armstrong is a good example. With his passing, there’s been a renewed conversation about the first man on the Moon. I listened to pundits talk about that day in 1969. I also did some sleuthing on my own—truth is Mr. Armstrong didn’t see himself as a hero. He said he was only doing his part.

I can say the same about Renee Lyon, a voice engineer working toward her CCIE at Cisco Gold Partner Presidio.

When I caught up with her, she didn’t quite get why I wanted to talk with her. She said she was only doing her part.

Don’t get me wrong. I’m not holding Renee up to space exploration or solving world hunger. What I can say is that when help was needed in a crisis, she didn’t hesitate. In my mind, that’s a true hero—famous or not.

What’d she do? She helped a whole lot of people who were trying to reach 911 emergency phone operators as a firestorm raced across the tiny Texas community of Bastrop County. Read More »

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Cisco Partner MCPc Shares ‘Five Key Pillars’ for Creating the Anyplace Workspace

Are customers breaking down your door for mobile solutions? If not, they will be—and soon.

Here’s why. Three out of five workers say they don’t need to be in the office to be productive. And they aren’t taking “no” for an answer. The result: employees are working at home, in cafes, on trains—you name it, they’re out there with their tablets, smartphones, and other mobile devices.

Just ask Cisco Gold Partner MCPc. They’re meeting the needs of today’s increasingly mobile workforce. And they’re making their clients happy in the process—even if many of their clients’ employees haven’t been seen at the office in days.

But, seriously, what’s behind the company’s success? MCPc calls it the MCPc anyplace workspace™. It’s their own ‘playlist’ of partners, technology, and expertise—all perfectly orchestrated to enable secure, mobile collaboration.

Recently, I caught up with Darin Haines, MCPc’s CTO, to talk with him about his company’s strategy, which is working by the way to the tune of 43 and 57 percent growth, respectively, in products and services in FY12.   Read More »

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Register for Social Media Webcast Series: Earn Chance to Win ‘Social Media Makeover’

I love winning free stuff. I once scratched off a lottery ticket and won $5 and that was an exciting day. (Admittedly I probably don’t get out often enough.) While $5 may not be cause for celebration, imagine winning $2500.

If you register and attend three upcoming social media webcasts (or view replays), we’ll enter you into a sweepstakes to win a social media consultation valued at US$2500. This freebie from our Marketing Resource Partners will help get your program off the ground or provide an expert analysis to fine tune.

I’d say that’s way better than five bucks—and an incredible opportunity to up level, or push start, your social media strategy.

Our Cisco Partner Velocity team is Making Marketing Innovation Happen by offering free webcasts on September 11, October 2, and October 23. They include: Building a Successful Social Media Program, Social Media Events Experience, and Creating an Integrated Campaign.

We’ll announce the sweepstakes winner on October 31, 2012. And it could be you! Want more details, including the links to register? Read More »

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