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Word of Mouth is an Even Bigger Deal for B2B than B2C
4 min read
Ninety-one percent of B2B purchases are influenced by word of mouth. Learn how to leverage "Talk Triggers" -- strategic, operational differentiators that your customers want to talk about.
In this Together: Connected Technology Keeps Schools Safe
1 min read
When it comes to school emergencies, every second counts. That's why Cisco Partners @singlewire and @netsyncnews are helping schools respond quickly to emergencies.
IBM and Cisco Expand their Global Strategic Partnership with a Hybrid Cloud Announcement
2 min read
I’m pleased to share the latest extension to this partnership, a reference architecture—IBM Cloud Private—on Cisco’s hyperconverged infrastructure—Cisco HyperFlex and HyperFlex Edge.
You Asked, We Listened: Simplified One-Time Enrollment
1 min read
It’s no secret—program enrollment can be complex; our goal is to simplify and improve our partners’ experience. We do this by listening.
Compute, Networking, Storage. Together – Anywhere.
2 min read
Welcome to the next instalment in the The Fast Five series, where I track down Cisco executives to talk about their solutions, developed for our distributors and 2-tier partners.
Make Influencer Marketing a Part of Your B2B Mix with These 5 Philosophies
4 min read
Influencer marketing is a well-established strategy in the B2C sphere. We’ve all witnessed the success consumer-facing brands have when a product is placed in an influencers’ Instagram feed.
How are partners diving into the brave new digital world?
2 min read
Are we making the most of innovation to create exceptional experiences for our customers? Review where Cisco and its marketing partners aligned in a look back at Cisco Live 2019.
Going the Distance: How a Rural University is Reshaping Remote Learning
1 min read
When Northern Vermont University was looking for a way to connect its physical campus locations with its online learning program, Cisco Partner Carousel Industries stepped in to connect the two.
A Look Back at Cisco Live 2019
2 min read
SVP of Cisco's Global Partner Organization, Oliver Tuszik, takes a look back at Cisco Live 2019 in San Diego.