Cisco Blogs


Cisco Blog > Partner

Go Fishing in a Barrel with Partner Plus: The right tools, right Intelligence, and the right level of support to Catch Great Deals

If you’ve ever gone fishing, then you know it requires a great deal of patience. So, what if you could fish in a barrel, and catch a lot of fish, rather than fish in the ocean and risk coming away empty-handed?

That would be great, right? Well, guess what, that ability to “fish in a barrel” is one of the advantages that is offered by Partner Plus, which was announced at Partner Summit last month. Partner Plus is targeted at partners who invest in selling Cisco to mid-sized customers, which IDC estimates as a $61B market opportunity. Aimed at accelerating business for these partners, Partner Plus provides incremental incentives, virtual engineering support, marketing, sales enablement, and customer intelligence to partners who commit to a highly collaborative selling approach with Cisco to accelerate their business more quickly than the market.

Partner Plus will bring together the power of Cisco sales and the partner sales force to go after the fast growing market opportunity with mid-sized customers. Watch this video to learn about the impact that Partner Plus can have in your business.

Read on to learn more about how Partner Plus can help you drive sales.  Read More »

Tags: , , ,

Cisco Master Partners Turn to the ‘Clouds’ to Expand their Business

You’ve seen a number of posts on the Channels blog recently about cloud and the growing opportunity. But don’t just take our word for it. Several of our Cisco Master Partners took time to tell their stories. Specifically, how embracing the world of many clouds is helping them expand their value to customers—and increase their bottom line.

Those generously sharing their insights today include:

But before you dive in and read their stories, the Channels blog wants to say, “Thank You!” We truly appreciate and value our partners’ insights. And for the rest of you, don’t forget to visit the new cloud content on Cisco.com and learn more about Cisco Collaborative Professional Services.

Meanwhile, let the cloud journey continue! Read More »

Tags: , , , , , , , , , ,

Cisco and Our Partners: Building a More Valuable Relationship

At Cisco, we know that our relationship with our partners is vital—80 percent of our revenue flows through our partners, and without your commitment to us, we would not enjoy the successes that we have. But we also know that we have to earn your business and your loyalty every day. You tell us that you value our relationship and many of the things Cisco brings to the table, like technology innovation, practice enablement, profitability programs and our unique partner-centric sales and services go-to-market model.  I consider this our Cisco Partnering Value Proposition and we are committed to these core tenants.

As I shared at Partner Summit in San Diego, being “In it to Win it” means taking our  relationship to a new level, and that means helping you  maximize your business value and optimize your Return on Cisco. So how do we do that?

Watch this video clip of my General Session presentation at Partner Summit to learn more about what I mean when I talk about your Return on Cisco.

As we see it, a partner’s Return on Cisco is comprised  of the Cisco Partnering Value Proposition I mentioned, and a new concept we’re calling an Investor’s View of Partner Valuation.  Read More »

Tags: , , , ,

New Smart Solutions Help Partners Increase Sales, While Enabling ‘Your Way’ Experiences for Customers

By 2014, the average number of connected devices per knowledge worker is expected to reach 3.3, according to the Cisco IBSG Horizons Study released today. And a whopping 95 percent of respondents permit employee-owned devices in some way in the workplace.

Plus, more than three-fourths of IT leaders consider BYOD a gateway to greater business benefits, including increased productivity and greater job satisfaction. So there’s no doubt about it:  Work is fast becoming an activity, not a location.

But what does this mean for partners? Opportunity, of course. You’re in the enviable position to leverage Cisco’s new “Your Way” Smart Solutions to provide customers with a holistic approach to BYOD in the workplaces. These solutions are completely scalable, and also address mobility, security, virtualization, and network policy management.

The benefit to your customers, you ask? Cisco IBSG estimates that the annual savings from BYOD range from $300 to $1,300 per employee. Now that can really start to add up!

Want to know what you can begin selling today? Read More »

Tags: , , , , , ,

Master Unified Communications Partner Alliant Saves the Day with New Phone System

A phone system that doesn’t work means business lost. After all, if you can’t interact with customers and staff, productivity goes down while frustration goes up.

When Oticon, a company that manufactures and distributes hearing aids in the U.S., first met with Cisco Master Unified Communications Partner Alliant Technologies, their phone system left much to be desired. Some of the challenges included the system’s lack of scripting support and its inability to integrate with other applications.

In this video, we hear from Oticon IT Director Lars Anderson who talks about his experience with Alliant and the process of setting up the company’s entire Unified Communications and Contact Center.

What was it like working with Alliant and how can customers find partners in their area with the specialties they need? Keep reading…
Read More »

Tags: , , , , , , ,