Often new leaders take some time to ramp up and get settled in a new role, but Cisco’s new Vice President of Global Partner Marketing Amanda Jobbins who has been on the job just a few short months isn’t sitting by idly.
In her interview with Channel blogger The VAR Guy, Amanda laid out five core priorities to help partners engage with end customers and how she wants to: “Make Cisco the world’s preferred partner marketing experience.”
She also chatted with CRN about ways Cisco will be investing in partner marketing, new customizable campaigns to help partners sell to customers, and new incentives.
Between new innovative offerings and focus on existing marketing programs for partners, like Partner Velocity, it’s clear that Amanda has a lot on her mind.
Watch this video to see what else Amanda has on her mind.
We know you have a lot on your mind, too. Have a question for Amanda? Here’s how you can chat with her live. Read More »
Tags: amanda jobbins, Cisco, partner, tweetchat
Error messages. Network outages. Photocopiers that spew toner in your face. These are the things that a bad day at work are made of.
But what happens when one employee has had enough and channels his inner William Wallace? Find out if he frees his fellow co-workers from the tyranny of a network gone bad. Will he enable his team to experience the freedom and enhanced business productivity that a robust network can provide? Read More »
Tags: partners, rebate, routing and switching, security, SMARTnet, wireless
Have you ever tried to eat an “air sandwich”? You can probably guess that it’s a sandwich with two slices of bread and nothing inside. Not too tasty.
In business, an air sandwich happens when strategy is decided by a few people at the top with no input from the rest of the company, leaving a gap or a bunch of air in the middle.
And if you look at the world’s most successful companies, they share a few common traits: creative thinking and problem solving, along with a collaborative work environment.
These are the keys to a company’s success, according to Nilofer Merchant, speaker, Harvard Business Review columnist, business strategist, and author of the book The New How: Building Business Solutions Through Collaborative Strategy.
Nilofer is the next Virtual Partner Velocity speaker on the topic of “Igniting Performance” and in her hour-long session, she will:
- provide actionable ways to leverage the best ideas within your company
- show you how to create a clear vision
- offer tips for collaborating effectively
- provide tactics for co-creating success
- and how you can ensure the entire company is invested in an idea
In short, how to put some meat (or for vegetarians, perhaps some cheese or peanut butter) into that dry air sandwich.
Want to participate in the broadcast? Find out how to sign up. Read More »
Tags: air sandwich, new how, nilofer merchant, social media, velocity, virtual partner velocity, vps
Happy Halloween! Whether you’re commemorating today by telling spooky ghost stories, visiting a haunted house, dressing up in costume, enjoying some colcannon, having a soul cake, or going door to door with the kids yelling “trick or treat!” for candy, have we got a real treat for you.
For this haunted Halloween Partner Update newscast, Andrew and I dress up in costume and cover the news (as always, in less than five minutes).
This week’s headlines include: new innovations across our data center and switching portfolio, Aironet 3600 Series Access Points, a recap of our recent Partner Velocity broadcast covering LinkedIn tips for B2B, details on the next Partner Velocity broadcast on igniting performance and innovation, our 21 favorite mobile apps, how to join our upcoming TweetChat with new VP of Partner Marketing Amanda Jobbins, and much more.
So watch this ghoulish Partner Update, if you dare.
Trick or treat? Keep reading for more details and links to all of the stories we covered, along with timestamps so you can easily find each item in the video.
Read More »
Tags: aironet 3600, amanda jobbins, nancy duarte, nilofer merchant, refurbished, router, tweet, tweetchat, twitter, Unified Fabric, virtual velocity
No, we’re not stalking you–well, maybe a little–but in an effort to share what our partners are doing, we scoured the Web to find your blogs, the videos you’re posting, your new initiatives, charities you support, awards, and your contests. This is part of a regular series we’ll be posting recapping what you’re doing. (Be sure to let us know if we missed anything.)
So here’s a list of some interesting Cisco partner happenings from the past couple of weeks.
Cloud Solutions Video Demonstrate Value to Customers
We all know customers are asking for cloud solutions. Logicalis has posted a video about its cloud solutions using Cisco technology that walks through its offering, which is scalable and leverages virtualization to provide elasticity and scalability.
Collaboration Solutions for Growing Companies Read More »
Tags: blackbox, blue water, business communications, Cisco, crn, emulex, global knowledge, logicalis, netapp, red hat, var guy