It’s a fact that Cisco combined with our partners form the largest collection of networking experts in the world.
We value your relationship with us, and as we have demonstrated to you with our Cisco Partner Value Proposition, your profitability is very important to us. It’s our goal to support and reward your efforts and talents around key industry trends.
Cisco has invested more than $1 billion (US) in partners through VIP (Value Incentive Program), a popular program designed to increase your overall profitability, technology architecture growth, and operating profits.
VIP enables Cisco Specialized and Authorized Technology Partners (ATP) to earn even more margin and profit for investing in and focusing business practices on four key Cisco architectures or tracks: Collaboration, Borderless Networks, Data Center, and now, Express.
What’s new with VIP 20?
Curious about how you can get rewarded for earning a profit?
The year 2013 marks the 10th anniversary and 20th consecutive period of VIP with VIP 20! We’ve just made some key program updates to VIP 20, too, all designed to streamline your path to profit, including:
- Integrating Express as a track in the VIP 20 program. This will make it even easier for our SMB and Commercial segment focused partners to take advantage of Cisco’s flagship profitability program.
- As in prior VIP periods, the Product SKU lists are updated to ensure we are rewarding partners for selling the most current solutions – please see the VIP Playbook for more details.
- Plus, we have fine-tuned the rules around program enrollment, payment cycles, and order processing.
To take advantage, just enroll in our ever-popular Value Incentive Program (VIP 20)—from July 29 through September 7, 2012. All partners must enroll to take advantage of the program.
Ready to take advantage of VIP 20?
Go to the Partner Program Enrollment (PPE) Tool to enroll anytime between July 29 and September 7, 2012. VIP 20 eligible SKUs will be available on August 3. Once you’re on the VIP 20 site, be sure to utilize the product matrixes in the VIP Partner Playbook to maximize your VIP payments. And don’t forget, all partners including Express, must enroll for VIP 20 to take advantage of the program.
Don’t miss our handy VIP 20 infographic for a quick snapshot of the program, key updates, and enrollment information. Read More »
Tags: Cisco, incentive, partner, reseller, VIP, vip 20
Today, I’d like to thank an old friend and welcome back a familiar face.
Jim Sherriff, the leader of the Americas Partner Organization and previously the US and Canada Partner Organization for the past two years, has accepted a new role working with Rob Lloyd on the Worldwide Sales Operations team.
Among other responsibilities, Jim will lead our global efforts to bring greater capabilities and efficiency to our sales process by assuming sales leadership for ACT (Accelerated Cisco Transformation). ACT is Cisco’s multi-year program to fuel growth by enhancing our operating model, ensuring world-class execution, efficiency, and ease of doing business. Jim will report directly to Rob Lloyd.
The Americas Partner Organization has made great strides in driving partner profitability under Jim’s direction through three key areas of focus: enabling partners to capture new markets faster, increasing customer segment impact, and driving improved operational efficiency.
Jim and his team initiated and led the “the 1% solution,” a series of initiatives to improve operational efficiency with early successes including the Audit Certification team that helps partners reduce the cost of re-certification, and introduction of The SELL (Sales Enablement Learning Lifecycle), a valuable resource for our partners to help them on-board and develop their sales professionals.
I’d like to thank him for his exceptional leadership and many contributions. He will be a great advocate for The Americas sales organization in his new role.
With Jim’s move to Worldwide Operations, I’m pleased to announce Wendy Bahr as our new SVP, Americas Partner Organization.
Read More »
Tags: americas, chuck robbins, Cisco, jim sherriff, partners, strategic partners, Wendy Bahr
The success of distribution at Cisco is no longer a secret, thanks to Scott Brown’s recent interview with CRN. Of course, it was no secret to me–our distributors have been an important part of our channel strategy from the beginning. But I’m extremely proud of Scott and his team for driving the more recent growth and deepening our relationship with our distributors.
Those who know me, know I’m all about relationships. And I believe that the success and growth comes, not just from Cisco’s relationship with our distributors, but also from the relationship our distributors have developed with our channel partners. Together, we deliver greater value for our partners.
As customers begin to demand new consumption models, I believe distribution will play a significant role in helping partners evolve their business models more quickly to profitably deliver cloud and managed services solutions. Our commitment to a partner-centric sales and services go-to-market model doesn’t just apply to our traditional channel partners. As more solutions move to the cloud, we plan to work with our major distributors and leverage their capacity and their relationships in order to scale.
Read More »
Tags: Cisco, cloud, crn, distributors, disty, edison peres, managed services, scott brown, SVP
Everybody’s doing it. Your colleagues. Your customers. Maybe even you. But how can you profit from the BYOD midmarket revolution? For those not familiar with the acronym, that’s “Bring Your Own Device”—or, as we like to call it, the BYOD “Your Way” experience.
But just how big is the opportunity for partners? Already, more than one third of the midmarket IT budget is dedicated to wireless LANs. And by 2014, 90 percent of organizations will allow personal devices for work use. So is there any doubt? Your customers need your help now to safely, affordably, and securely manage this explosion.
With Cisco, it’s easy. We just introduced a great partner value proposition in the form of our new Cisco Midmarket Mobility solution.
Ready to get started? Read More »
Tags: byod, byod hosted infrastructure demo, channel partners, Cisco 2500 Series, cisco business class email, cisco fast track, cisco midmarket mobility, global mobility partner community, the Cisco Aironet, work your way
There’s no doubt about it. For some of your customers, budgets are tight. And while the economy is trying to recover, the outlook continues to be uncertain. On the upside, this presents an opportunity for partners to help customers stretch their dollars.
Just ask Cisco Silver Partner TERACAI Corporation. In a recent interview, the firm’s Senior Market Development Manager, Brett LaCourse, shared one of his company’s success secrets. It’s a “secret” you can begin to apply in your own practice today.
Here’s a hint:
“We consider Cisco Capital, in particular, Cisco’s Certified Refurbished Equipment program—another tool in our belt to help grow our business,” said LaCourse. “It’s a strategy that helps our customers save money, with the option of using leftover funds to accelerate architecture-based projects.”
Read more to learn about the benefits of this approach—for you and your customers. Read More »
Tags: Brett LaCourse, cisco capital, Cisco Certified Refurbished Equipment, SMARTnet Services, TERACAI