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Cisco Partner Marketing Update: Priorities, Campaigns, Social Media, and More

Last week, we held a TweetChat with Cisco’s new Global Partner Marketing VP Amanda Jobbins.

During the hour-long Twitter session, we covered a lot of ground–Amanda’s Partner Marketing priorities, new campaigns for partners, what she heard on her listening tour with partners, and ways that Cisco is helping partners use social media.

We also learned some interesting factoids about Amanda and how she’s adjusting to life in the United States after living in the U.K.

If you missed the chat, we’ve got a recap of what was discussed, including Amanda’s answers to some great audience questions. This is the first of many discussions Amanda plans to have with partners and wants to continue the dialog to ensure that marketing programs reflect what partners need. You can send along questions and comments to her directly @amandajobbins.

We started the chat off with a few interview questions for Amanda to warm up, then answered audience questions:

Q1: What are your key priorities for Cisco Partner Marketing?

@amandajobbins: I have 5 goals: brand/value, online/social communities, marketing enablement, demand marketing, & ecosystem.

Two additional driving principles: communications & partner insight.

Q2: Cloud is the word on everyone’s lips…how are you helping partners market cloud? Read More »

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It’s Hot in Miami: Collaboration Summit News Highlights

It used to be that everyone had to be at the office to work. Phone, desk, computer, email–that was it. We’ve come quite a long way since those days and I personally am thankful. Using WebEx, Jabber, video, and a phone means I can work at home in my sweats on most days. I’m sure you have your own list of reasons that may or may not include a relaxed work-at-home attire.

This week at the Collaboration Summit in Miami, collaboration took a huge leap forward. Unified Communications via Jabber can now happen via a Web plug-in, so customers can use IM, Android, click-to-call and click-to-video from Apple, BlackBerry, Windows, and even Nokia devices.

Not only does collaboration offer great benefits to your own work experience, but these tools are a great way for partners to differentiate, too, by offering a host of integrated solutions and services to customers. And with channel programs, incentives, sales and marketing resources, partners can earn even more profits on the countless ways to customize collaboration solutions.

Plus, the Jabber Software Development Kit means new collaboration-enabled applications. (More details on the Collaboration blog.)

Let’s see, what else happened this week? New versions of WebEx, partners, parties, demos, and Cius ambassadors roaming the halls.
Read More »

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Broadcast Recap: Tips for Collaboration, Igniting Performance, Sparking Creativity

What do air sandwiches, cogs, and boxes have in common?

Well, if you attended yesterday’s Virtual Partner Velocity broadcast, you’ll recognize that these are things that companies should avoid using if they want to be successful.

Cisco Vice President of Global Partner Marketing Amanda Jobbins kicked off the broadcast featuring author and business strategist Nilofer Merchant who shared actionable tips on how to ignite performance, spark creativity (versus making “stuff”), and humanize the people within organizations.

Nilofer also shared several examples of how companies create silos within their organizations causing huge gaps and lack of collaboration throughout. Don’t worry, she shared tips on how to close the gaps and collaborate effectively, whether you’re a CEO or just starting your career. Finally, Nilofer spent the second half of the broadcast answering questions that were tweeted in from the audience.

Like what you heard and want to get a free copy of Nilofer’s book The New How? Keep reading… Read More »

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Connecting the World: Cisco’s Collaboration Summit Kicks Off This Week

Cisco’s Collaboration Summit starts today in beautiful Miami, Florida. On tap is a lively event with demos, partner booths, news announcements, solutions, and sessions that promise to change the way you connect and collaborate.

Whether you’re joining the event live or virtually, here’s a handy checklist to make sure you don’t miss anything this week.

Be sure to watch the keynote so you can hear Cisco’s Collaboration vision and see new announcements that enable people-centric collaboration. Register now for the event on Nov 16, 9-10:30 am EST! (A replay will be available for those who miss it.)

Cius is a big part of Cisco’s Collaboration solutions. At the event, ambassasors will be walking around to give demos. If you can’t be there live, watch this video to get the latest on Cius and how it’s helping to increase collaboration:

What else is going on? Read More »

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Cisco Partners, Tell Us How Cisco Products Improve the Network, and Win an iPad2!

You’ve just finished a UCS installation for a customer—as the final tests are conducted you think, “UCS is fantastic. My customers will enjoy better application delivery and solid performance—all for low total cost of ownership. Perfection!”

If thoughts like that have run through your mind, then you should jot them down, because guess what—you just might win an iPad2!

Here at Cisco Channels, we’re launching a contest–we want Cisco partners to tell us in 25 words or less: How have Cisco products improved the network?

We want success stories of all kinds, whether Cisco Catalyst switches have made your customers’ networks run smoothly, if Aironet Series Access Points have improved connectivity, how UCS has helped streamline communications, or how TelePresence has helped a network of employees keep connected. Any Cisco product is fair game.

Cisco products form the core of the network, and they keep networks across the world running smoothly. Tell us in 25 words or less how Cisco products have improved the network and you could win an iPad2!

Need some inspiration? Watch this video to get your creative juices flowing.

Read on for contest details, how to enter, and for the Official Rules.

Read More »