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Social Media Spotlight: Video Editing Tutorial

July 26, 2011 at 11:55 am PST

As we heard at Cisco Live 2011, Cisco Chairman and CEO John Chambers predicted that by 2014, video will account for 91% of internet traffic and will be the leading way we communicate.

And partners know of the importance of using video in their marketing strategies to give their messages an extra boost. We received great feedback on our Social Media Spotlight: Top 10 Tips for Setting Up the Perfect Video blog post and we know you’re ready for more tips!

Well, our video expert Andrew Phillips, is back to share a tutorial on how to get your video ready for primetime.

Watch this video as Andrew shares step-by-step instructions on how to edit your video clips in iMovie (standard video editing software on Macs), add transitions, title screens, music, and more! He also shares some general video editing that can apply to any video project.

Let’s get started:

Become a Video Editing Pro by following Andrew’s iMovie Tutorial. Read More »

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CRN Names Three Cisco Executives to the Women of the Channel Power 100 List

Did you know that according to the U.S. Department of Labor, women are projected to account for 51 percent of the increase in total labor force growth in the U.S. between 2008 and 2018? That statistic certainly demonstrates how women take on critical roles in the workplace in the U.S., though that’s also undoubtedly true worldwide. And in the channel, women contribute in significant and important ways, as well.

Every year CRN honors women in the channel with its Women of the Channel Power 100 List — this elite list, which is taken from the ranks of CRN’s annual Women of the Channel, “spotlights 100 female executives who stand out as driving forces in their respective companies and in the industry as a whole.”

We’re happy to announce that three executives from Cisco have been included this year: Wendy Bahr, SVP of Global and Transformational Partnerships; Maria Cannon, VP of Business Management and Operations; and Julie Hens, VP of Distribution for U.S./Canada. It’s a big honor, and we agree that these women epitomize success, and contribute in multiple ways to Cisco’s success and its commitment to our partners.

According to CRN, Wendy’s strategic and integrated focus on global and transformational partners has enabled her and her team to define new business models and routes to market. Maria’s focus on simplifying business can be seen in the success of such programs as My Cisco. And Julie has helped build a strong foundation for future data center growth.

In addition, two more Cisco executives, Dawn Duross, Director of the Public Sector Organization, and Maryann Von Seggern, Director of Cisco Capital, also made the 2011 Women of the Channel list.

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Cisco Partner Update News Roundup: July 1-21

July 21, 2011 at 1:44 pm PST

It’s time for another edition of Partner Update, our video newscast covering the top Cisco partner news headlines in five minutes (or less). While this update is less than four minutes long, it’s jam-packed with news and announcements for partners.

The first item is so hot off the presses, so it didn’t make our newscast. Keith Goodwin just posted a blog today highlighting the next step in the evolution of Cisco’s Worldwide Partner Organization and how it affects partners. The changes fall into three main areas: Partner Led, Partner Marketing, and geographic alignment. Keith also provides information about the new executive team in his post.

For the rest of your breaking news, watch this week’s Partner Update video. This week’s top headlines include: a full recap of Cisco Live, how your customers can get twice the power per Ethernet port, tips to help service providers capitalize on the cloud, new apps that help you manage servers from anywhere, huge WebEx discounts for partners, and more.

Tune in and watch the latest partner news:

Read on for more details, time stamps so you can jump ahead to news items of interest, and links to what we covered in this week’s newscast.

Read More »

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Evolving Cisco’s Worldwide Partner Organization

It’s no secret that Cisco has been on a journey to simplify and make it easier to work with us.

In May, we took a leap forward in this process and announced a series of changes across our global engineering, sales, and services teams to streamline our organizational structure and speed decision making.

Today I’d like to outline the next step in this process and how it affects partners. I also want you to know that many of the changes you’re seeing at Cisco are a result of what we’ve heard from you, so I encourage you to keep the feedback coming (via Twitter, by talking to your account manager, or by leaving a comment here on this blog).

Let’s take a closer look at the changes to the Worldwide Partner Organization, which fall into three main areas: Partner Led, Partner Marketing, and geographic alignment.

1) Partner Led

Our Partner organization will assume responsibility for building the global capabilities to support Partner-Led – one of two global go-to-market selling models. The Partner Led global sales model will increase Cisco’s reliance on partners to address the needs of customers across all market segments where Cisco will not have a high-touch sales presence.

Andrew Sage will take on the role of Vice President, Partner Led. A 12-year Cisco veteran, Andrew most recently spear-headed our Small Business Sales efforts and was instrumental in shaping our key strategies for the Partner-Led model.

Read More »

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Broadcast Recap: Tapping the SMB Opportunity in the Cloud

July 20, 2011 at 5:16 pm PST

Yesterday, fellow Channels blogger Alex Krasne hosted a live Channels Chat video broadcast called Tapping the SMB Opportunity in the Cloud: An Interactive Discussion for Service Providers.

During the broadcast, Steve Hilton, Principal Analyst at Analysys Mason, and Ellen Berlan, Director, Global Service Provider SMB at Cisco shared cloud trends and offered advice on how Service Providers can capitalize on the growing market within SMBs. Steve also offered several recommendations, from how Service Providers need to approach the growing cloud market, to the ways in which Service Providers can launch a cloud offering.

Didn’t get a chance to catch the broadcast live? Here’s a replay. (You can also watch the replay on our Ustream page or on the Channels Facebook Page.)

For those of you who prefer to read about the broadcast, we have a text summary below with timestamps to identify key topics. We also have Ellen and Steve’s answers to audience questions submitted via Twitter. Read More »

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