Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
My friend and colleague Lindy Bartell, was in Orlando Florida this week for the XChange event, Best of Breed (BoB) Conference. She gave us some insight on the first couple of days of the event in her blog this week. Of course at some point she had to make her way home to Oregon, so we’re filling in the rest of BoB coverage in the Weekly Rewind.
As Lindy mentioned, Steve Benvenuto, Senior Director of Cisco Channel Partner Programs, gave a presentation on how partners can enable the Internet of Everything (IoE). Steve also met with Kristen Bent of CRN and talked about forging alliances with Independent Software Vendors (ISV) who are developing apps for specific lines of business, and how those line of business apps, or vertical market apps are critical to winning in IoE.
Finally, HP’s Meg Whitman kicked off the Wednesday with a Q&A session. Lindy, however, was most excited to tell me about hearing JB Bernstein’s story , the final speaker of the event. He’s the author behind the book and movie “Million Dollar Arm.” She said he was incredibly personal, authentic and his story of creativity, resilience, and perseverance is relevant to us all.
It was an informative and exciting week for Lindy in Orlando. Feel free to let me know if there is any additional information you need from this year’s BoB event via the comments section. I’ll be sure Lindy or I get you what you need! Read More »
Mobility and cloud innovations have been happening so fast that it’s easy to overlook the place where these technologies have the most impact – the branch. As Andres Sintes mentioned in his blog on Enabling the Branch for the Mobile Cloud Era, clearly understanding both the business and technical aspects of the evolution of the WAN will enable you to uncover many new opportunities to grow your business.
About 80 percent of all network users – employees and customers alike – access applications from branch sites. With a majority of customer interactions happening in branches, they are an area of huge competitive differentiation – for Cisco Partners and our customers. Here’s why:
Personalization is the new mantra for all types of businesses. From retail stores to hospitals to convention centers, virtually everyone wants to use customer intelligence to deliver better experiences and more targeted offers. They’re also gathering more customer details to continually refine this process. Read More »
As part of Cisco’s global partner marketing team, I had the opportunity to attend this year’s Best of Breed (BoB) Conference (#bob14) in Orlando, Florida. The theme of the Channel Company’s show this year is Aftershock, due to the monumental shifts across the board in the tech industry – the move to embrace cloud technologies and services, the proliferation of mobile devices and demand for data, not to mention the explosion of the Internet of Things (IoT). It’s always a valuable opportunity to gather and hear firsthand from our partners and how we can better equip them to deliver business outcomes with innovative solutions.
We’re just around the corner from Disneyworld in the beautiful Hyatt Regency Grand Cypress. Since I live in Portland, Oregon and worked at Disneyland in college but have never been to Disneyworld, I pretty much had to come a little early to visit with the mouse and take in a few attractions. I got that out of my system prior to the show so that I was able to give my full attention to impressive line-up of speakers and networking opportunities with partners here at BoB. Read More »
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
There are some fantastic new features in WebEx, and that ultimately means there are some really cool things your customers can now access. Be sure to check out the blogs on the latest WebEx and let us know what you think about these changes.
In addition, we saw a great deal of coverage on the new WebEx this week, including:
Mega Mentor: The power to get the most from others
Sherri Liebo wrapped up her Marketing Velocity series on the various marketing superheroes that are vital to your marketing success. This final feature was all about Mega Mentor. If you are interested in seeing more series such as this one, please let Sherri know via the comments section!
Well I’m wrapping up my series on marketing superpowers, and to finish up, we will take a look at Mega Mentor! I’ve worked hard to keep you up-to-date on each of our superheroes, but if you’ve missed any of them so far, here is what we’ve covered:
Alchemist – The power to blend art with science in a way no one can ignore
Super Voice – The power to reach millions at the same time
Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
Mega Mentor – The power to get the most from others
Now let’s get up to speed on Mega Mentor!
In looking at our final superhero, Mega Mentor, we see that to “be what’s next” requires you to build a team of experts in order to reach your customers effectively. Imagine that Mega Mentor is the leader driving the superhero team to tackle all of the marketing superhero problems out there! Getting the most from others is what Mega Mentor does, and that results in an unstoppable team. Read More »