Cisco Blogs


Cisco Blog > Partner

Intelligent Cybersecurity

I recently received notice from my bank that they were changing my bank card number — again — due to suspicious activity on my account. This is the third such notification received in the past twelve months! Although it is an annoyance and a bit inconvenient, I do appreciate the bank’s attempt to protect my financial data. Moreover, it represents a much larger problem than mine but a major concern for businesses the world over. It is just one example of the pervasive issue of data security and attests to the sad fact that we are living in a time with a very dynamic threat landscape.

It is estimated that the annual cost of cyber-crime to the global economy ranges from $375 billion to as much as $575 billion, according to a 2014 study by the Center for Strategic and International Studies. In addition, the study reports that as many as 350,000 jobs in the US and EMEAR are lost because of malicious online activity.

In PricewaterhouseCooper’s 17th Annual Global CEO Survey, half the top execs surveyed expressed concern about cyber threats to their organization. Their concern is certainly warranted, as Cisco’s 2014 Mid-Year Security Report disclosed that 100 percent of networks analyzed showed traffic going to sites hosting malware. This is a very expensive problem. According to the Ponemon Institute, the cost of an organizational data breach in the U.S. averages $5.85 million (up from $5.4 million in 2013). It not only affects a business financially but corrodes consumer confidence as well. Read More »

Tags: , , , ,

Show off your innovation with the Business Outcomes Contest

In today’s ever-connected, IoT world, innovation is the key to success.

In fact, that’s exactly why Cisco has been developing Internet of Everything Innovation Centers around the world. These centers encourage IoE innovation and development, bringing together customers, industry partners, startups, government organizations and universities to catalyze this ongoing innovation. It’s also why we continue to enrich our Solution Partner Program.

As part of Cisco’s ongoing dedication to enabling and promoting innovation, we’re looking to highlight those partners whose solutions are transforming customers’ business. We want to share your great innovation stories, but not just share them, celebrate them.

We’ll be doing this through our new Business Outcomes Contest, designed to showcase and reward the great strides our solution partners are making.

Learn more about the Cisco Solution Partner Program Business Outcomes Contest, and in my video below:

Read More »

Tags: , , , ,

Believe in What you Sell: There’s No Faking it

Years ago I once read that a sale doesn’t happen until there is a transfer of energy from one party to another party. I believe this to be 100 percent true.  Your customer won’t buy from you unless they believe they or their company is going to benefit in some way. The prospect of that happening is exciting to them. The enthusiasm you feel about your solution is transferred to your customer and the deal is closed.

Now, this transfer of positive energy is almost never going to happen if you don’t believe in what you are selling. You can go present your solution to the customer, talk about how wonderful it is and what value it will bring, but if you don’t truly believe what you are saying, your customers will always pick up on that unspoken message. No matter how hard you try, you cannot fake it. It’s human nature that our hidden feelings about our ideas on something will ultimately betray our spoken word.

Imagine this scenario. You are in a presentation with a new prospect. This is a huge opportunity for you. You team has spent hours designing the optimal solution for your customer. It’s a full room. Your boss is there. The CEO of your customer is there, but you are feeling conflicted. The company you work for has had serious quality issues during the past year and the resolution experience has not been good for customers. You’ve had multiple complaints and some recent project experiences have gone horribly bad. Read More »

Tags: , , , ,

All signs point to one thing: if you aren’t talking to your customers about cloud services, your competition probably is

And when it comes to cloud there’s a lot to talk about.  According to a new IDC white paper, sponsored by Cisco, “Enabling Partner Value in the Cloud Economy”, 68 percent of companies with more than 1,000 employees are using some form of cloud or plan to implement cloud within the next 12 months.  In addition, companies adopting cloud expect to spend 54 percent of their IT budgets on cloud within the next two years.

For the white paper, IDC contacted 23 providers from among the more than 200 cloud providers offering Cisco Powered services. What makes the white paper unique is that these partners are sharing their perspective on the value of the Cloud and Managed Services Program and how CMSP has helped them expand their business.  These companies are investing substantial resources into building out their infrastructure to offer customers cloud services as they need them.  They are making their investments based on what they believe are customers’ primary needs and key concerns.

Specifically, the white paper explores which perceived factors are the most important to cloud providers in reaching their customer.  It also reveals how partners seek to differentiate themselves and where they see the best value in their cloud infrastructure investments. Read More »

Tags: , , ,

What Users Want

For most users, the network is as mysterious as what’s under the hood of their car.  When the engine starts to sputter, the average driver has no idea of whether there’s a problem with the carburetor or injection system.  They just want their car to work.

It’s the same with networks for many organizations.  Users don’t want to get bogged down in the details of network performance and efficiency.  What they care about is reliability, performance, and responsiveness at the level they work at: the application level.

This trend is leading to changes in how service providers guarantee service.  Today, Service Level Agreements (SLAs) offer assurance of network availability and reliability.  As more organizations move to cloud, these SLAs will evolve towards application-level guarantees.  Uptime will be defined not just in terms of network access but also how consistently applications are delivered.

The beginning of this trend can be seen through cloud providers like Vodafone.  In “Optimizing Your Network and Applications” Vodafone describes how it is leading the industry by offering its Cisco Powered iWANaaS with integrated Application Visibility and Control (AVC) technology. Read More »

Tags: , , , , ,